Newspaper Finds Ways To Sell More Papers

Knowing Your Target Audience Apparently Pays Off Newspapers and magazines have long used the practice of switching out cover photos in different markets to attract more attention and sell more copies.   I’m a railroad fan and noticed that one of my favorite magazines, Trains , would sometimes feature a photo of a northeastern railroad on […]

Coordinating Marketing with Big Events: Avoid Trademark Issues

There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant in the vicinity of the stadium or theater and promoting your business alongside with that of the big event can be helpful for both interests. Avoid the risks however. Be Careful About Using the Word “Olympics.” Groups wanting […]

Pokémon Go For Businesses

Now, Retail Businesses Can Drive Significant Traffic With Pokémon Go For Businesses If you have watched television, listened to radio, read a newspaper or been on social media the past week you know about Pokémon Go. It is one of the fastest growing smartphone apps ever. It has been downloaded a total of around 7.5 […]

July Promotional Marketing Calendar

I just updated the July Promotional Marketing Calendar to include more events. Almost any business can find something to tie-in a promotion to showcase your business or organization. You will find information on how to organize a Christmas in July Event    . It is also July 4th – Independence Day  a long standing retail sales […]

Book Review: “Tested Advertising Methods”

A Must Read Book For Anyone Who Writes Copy For Advertising There are few books that I consider “classics” for advertising. Tested Advertising Methods is one of them. I can’t remember when I picked up this book to read for the first time. It must have been in college — or while I was a […]

Promotional Ideas for June

I’ve just updated the Calendar of Promotional Events for June .  Almost any business or non-profit organization should find at least one event that can be promoted within a local community. June features Dairy Month National Safety Month Men’s Health Month World Environmental Day  Friday June 5 Father’s Day  June 19, 2016 Retail Sales Event […]

Promotional Ideas for May

I’ve just updated the Calendar of Promotional Events for May.  Almost any business or non-profit organization should find at least one event that can be promoted within a local community. Event in May include:  Arthritis Awareness Month (  Idea:  Awareness Bracelets for the cause ) National Barbecue Month, National Good Car-Keeping Month, National Hamburger Month […]

Promotional Ideas for April

We just updated the Promotional Calendar with ideas for promotional ideas for April. Almost any business or non-profit organization should find at least one event that can be promoted within a local community. Promotional Ideas For April Alcohol Awareness Month is a good time for schools, healthcare companies, insurance companies and other businesses to educate […]

What Does It Cost To Advertise In The Super Bowl 2016?

The Biggest Television Event of the Season Is Also Is The Costliest For Advertising The Super Bowl 2016 is February 7 and CBS is well on the way for setting a record for the cost per commercial. How much does it cost to advertise in the Super Bowl? CBS has been asking $5 million for […]

Case Study: The Power of Bumper Stickers

In 1971 and I had my first real paying job as a disc jockey in Odessa, Texas. Never mind that it was at an easy listening station and I wanted to “rock and roll.”  It was a job and I was happy to have it. I had the 6 to midnight slot and was making […]