Promotional Ideas for Identity Theft Prevention and Awareness Month
Identity theft is in the news every time a major database is compromised. Unfortunately a news story about identity theft or hacks into databases that contain personal information is reported quite often. As a result, identity theft prevention and awareness is incredibly important. According to the Federal Trade Commission, identity theft is the top consumer fraud in the United States. Consumers reported losing more than $1.6 billion to fraud last year in the U.S. alone. As a matter of fact, identity thieves strike even more so during the holiday season. For this reason, December is the best month for National Identity Theft Prevention and Awareness month due to the holiday season.
Useful for: Organizations that provide security or whose services could be high risk if not well managed and protected. An example of this would be businesses that take customer’s credit card information as payment.
Outcome: Raise awareness of identity theft risks and management to increase credibility for the organization sponsoring the promotion. As a result of raising awareness, you will also be helping to protect the community and your customers stay safe.
- Provide guidelines for identity theft prevention via refrigerator magnets, desk sets or calendars with the company’s logo.
- Invite a security specialist to speak to interested members of the community about steps to take to minimize the risk of identity theft.
- Create branded pamphlets to pass out to retailers and businesses. These pamphlets will remind businesses that they need to not only protect themselves from a data breach but also make their employees aware of identity fraud scammers who target seasonal help.
- Identity theft protection companies can further help their own customers spread identity theft awareness by sending them promotional locks or logo key chains as a constant reminder to lock up the house, or customized credit card holders that will prevent their card information from being easily stolen.
If you’d like more information on identity theft, you can find it here from the Federal Trade Commission.