Using Data to Your Advantage: Analytics for Small Businesses

Analytics for Small BusinessesThe Challenges For Analytics for Small Businesses

Many organizations are challenged with using analytics in their growth and operations strategies. Data is essential to improve and optimize processes and can increase customer acquisition and retention while contributing to your bottom line. Want to learn more about using data analytics for your business? Here, Marketing Resource Blog breaks it down.

Choose the Right Data

The world of data has changed significantly over the last few years. We now have data sets at our disposal that were never available before. But quantity isn’t always quality. To make the most of data for your business, you need to choose the correct data to use. For example, you will want to prioritize data that offers a more granular view of your business to make different elements in operations, strategy, and customer relations visible. You can do this by sourcing your data creatively. For example, social media can give you data in an unstructured, nontraditional form that is still valuable and informative.

Use Data for Money Management

Every business wants to maximize its revenue growth. You can use data to identify potential revenue opportunities. For example, you could identify that as a sign of poor sales performance or product by tracking slow sales growth. Digging into the data helps you identify problems and develop strategies to help combat these problems. Combine your data with the right accounting system to maximize insight into your cash flow. You will also be able to understand your most current profit and loss and balance sheet reports.

Data for Product and Marketing

Data is generated every time a customer clicks on an ad or makes a purchase on your site. You can leverage these digital footprints to identify patterns of behavior, which can help you understand the customer’s needs better. You can use these insights in the product design and development process to ensure the products meet your customers’ needs. Once you’ve identified that, you can move on to marketing. Again, you can use data sets to understand how to sell and spin your product to provide value. For example, you may realize that customers click on a marketing advertisement but then fail to make the purchase on your site. This might signify that optimizing your site’s loading frequency, graphics, or product description is the way to go. You can then work with a graphic or web designer to address these changes. When communicating with your design professionals, use resources to facilitate easy collaboration. For example, use a PDF to JPG online converter tool to easily share or print web images while maintaining the image’s quality.

Improve Customer Relations

To grow your business, you need to keep your customers happy. Data analytics offer increased insight into your customers, which can help you tailor your service to their needs. This then helps build more robust engagement and relationships with them, which is key to growth, Marketing Week reports. Use data to identify your customer’s communication preferences, interests, concerns, etc. You can then use this information to ensure that your different teams (such as customer service, sales, and marketing) are all on the same page about how to serve them.

Data analytics has become the foundation for helping businesses organize and execute their goals. It is how risks are mitigated, opportunities are seized, and product development is furthered. If you’ve been slow to adopt business analytics into your day-to-day operations, it’s time to start. By accurately leveraging data, you’re increasing your company’s chances of long-term success!

Need inspiration for your upcoming marketing campaigns? Check back often to Marketing Resource Blog for everything related to advertising and public relations. Find more marketing resources here.

Analytics for Small Businesses

Guest Post by Dean Burgess