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Bagwell Promotions' Corn Plastic Mug

Promotional Products – Promotions that Work

The best promotional products appeal to your customers’ emotional responses or values, are aligned with your product or service, or serve as active reminders of your business. Promotional products that resonate with your customers’ emotions and values could include: Objects that celebrate the event where they are provided; An example would be Awareness Bracelets that […]

Internet Advertising

Internet Advertising Now The Leader In Ad Spending

The Internet in 2017 passed Television to become the biggest United States advertising medium,  according to Publicis Group’s Zenith Advertising Forecast. Television advertising had been the leader in ad spending since before the turn of the century.  The category breakdown is: 35.1% Internet 34.7% Television 8.9% Radio 8.4% Newspaper 7.8% Magazine 5.2% Out of Home […]

Promotional Products for Advertisers

Why Businesses Should Use Promotional Products to Advertise

Promotional products are completely unique in their ability to attract new customers and increase brand awareness that will ultimately help to grow your business. You have to spend money to make money and this is especially the case with an advertiser paying to create branded promotional products. Keep reading and find out what promotional products […]

Https vrs Http : What You Need To Know

Why Your Website Should Run Https When websites are displayed in a browser there is a prefix in front of the actual domain name. For example:  http://bagwell.com or  https://bagwell.com . The https means the site is secure.  Http has no security. Http means  hypertext transfer protocol. It’s a protocol that allows communication between different systems. […]

What Does It Cost To Advertise On Television?

National Television Advertising Continues To Rise I’m often asked how expensive it is to advertise on national television. Ad Age Magazine is out with their top 10 most expensive programs for 2016 -2017 and once again football leads the way. It will cost you $673,664 to advertise in Sunday Night Football on NBC, while CBS […]

Political Advertising

Finally – Honest Political Advertising

Keep It Simple — Even In Political Advertising Much of the political advertising today — especially for the Presidential election has been about negative advertising and “name calling.” That’s why it was refreshing to see this billboard for a County Treasurer in Monroe County, Indiana. Ann Collins features two important facts that I would think […]

Newspaper Finds Ways To Sell More Papers

Knowing Your Target Audience Apparently Pays Off Newspapers and magazines have long used the practice of switching out cover photos in different markets to attract more attention and sell more copies.   I’m a railroad fan and noticed that one of my favorite magazines, Trains, would sometimes feature a photo of a northeastern railroad on the […]

Coordinating Marketing with Big Events: Avoid Trademark Issues

There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant in the vicinity of the stadium or theater and promoting your business alongside with that of the big event can be helpful for both interests. Avoid the risks however. The Super Bowl Trademark Super Bowl Sunday offers terrific […]

Pokemon Logo

Pokémon Go For Businesses

Now, Retail Businesses Can Drive Significant Traffic With Pokémon Go For Businesses If you have watched television, listened to radio, read a newspaper or been on social media the past week you know about Pokémon Go. It is one of the fastest growing smartphone apps ever. It has been downloaded a total of around 7.5 […]