Public relations is tricky. No doubt about it. According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations […]
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More About Every Door Direct Mail
You’ve probably seen the television commercials from the Post Office about Every Door Direct Mail. Maybe you have wondered what that was all about. The Postal Service is investing heavily […]
The Truth About Prospecting
The truth is that finding new customers is a challenge for almost any smaller company. This is because most business owners are more concerned about their products and service than […]
Content is King – Content Marketing
Generating original content is extremely beneficial for building a marketing presence today. This is because new digital technologies extend the range of messaging options. High quality, relevant material establishes you […]
Effective Market Research
To market your business most effectively you need to know who your customers are and what they need. That requires research. How you market yourself depends on who you are […]
Bad Press That Builds Business
An unhappy customer can have far greater impact now than in the past. In fact, a complaint before the advent of Twitter and Facebook would usually only reach the disgruntled […]
Is Customer Service Dead?
A recent article by Cheryl Hall in the Dallas Morning News on Customer Service caught my attention. It seems, Garrett Boone, Chairman Emeritus of the Container Store, spent some time […]