Fall is typically the time for Back-to-School, Fall Festivals, OctoberFest, and Thanksgiving.
This year, with the COVID-19 Cornonavirus Crisis, things may look a bit different. With social distancing requirements, many of the normal events may not happen. Still, there are ways to connect with your customers, prospects, and friends — even if you connect virtually.
Useful for: Every organization, especially those that provide seasonal services.
Outcome: Reminds customers about the passing of time and that there is a perfect time to use your products or services. If there has been a change in schedules for the summer, this is a great time to remind people about what you offer and strengthen relationships.
- Fall Celebration: Hold a sidewalk fair with displays of new products and demonstrations. Give away promotional products and free drinks or snacks.
- Partner with a nursery, public garden, or another event that reflects the changes in the autumn and give away complimentary gift certificates with displays of their attractions. Demonstrate your interest in them and your clients.