Outcome: Builds visibility with members of the senior demographic. Stress iconic nostalgic promotions that connect to older customers.
- Nostalgia Themed Day: Establish a celebration of an activity popular in earlier decades that includes appropriate clothing, decorations, and communications. For instance, hold a 50s hop dance or disco night.
- Tail Gate: Provide barbequed hot dogs or hamburgers with chips and condiments for a senior group at a local sports event. They will enjoy revisiting fond memories about when they were young.