Promotional Ideas For Back-to-School
Total back-to-school and back-to-college spending will reach over $72.5 billion according to the National Retail Federation.
Time Frame: The start dates for public schools vary from mid-August to early September. You should plan your event to start about two months prior to the first day of school. Many states have special tax-free weekend shopping dates.
Retail Stores: Building traffic is a must for retail stores to have a successful selling season.
Many stores have a contest or sweepstakes. One of the most popular is the Giant Crayon Sweepstakes. This program is self-contained and has everything that a retail store will need for a successful Back-to-School promotion: entry forms, entry box, posters, a promotional idea book with press releases, and a 6′ or 8′ Giant Crayon with toys and school supplies and the latest toys.
This program is perfect for banks or other financial institutions, restaurants, grocery stores, automobile dealerships, rent-to-own stores, radio stations, newspapers, churches, or other non-profit organizations –any retail location where you want to attract kids or their parents!
Not Just for Retail: Even businesses that don’t typically attract a back-to-school crowd can get in on the promotion.
Churches and non-profits can put together back-to-school supply packets that can be donated directly to schools or to children in financial need.
Other businesses can giveaway promotional items such as rulers, crayons, or other items that are imprinted with a business name or message. Backpacks, coloring books with safety messages, and other items make lasting impressions with both the children and their parents. More back-to-school promotional ideas are available at Bagwell Promotions.
For promotional ideas for other events, including Halloween and Christmas, see our Promotional, Marketing, and Event Calendar.