General Discussion on Marketing
Promotional Ideas for Memorial Day Our nation has achieved greatness by sacrificing those who fought and died for our freedom. Memorial Day was intended to help us remember those who gave their lives for us. Here are some ideas for Memorial Day Promotions: Decorate your business with patriotic bunting and offer commemorative memorabilia like flags […]
I’ve just updated the Calendar of Promotional Events for May. Almost any business or non-profit organization should find at least one event promoted within a local community. Promotional Ideas For May May is Arthritis Awareness Month, National Barbecue Month, National Good Car-Keeping Month, National Hamburger Month, and National Military Appreciation Month ( Idea: Patriotic Promotions […]
Today, Many People Want “Made In USA” Products. As the COVID-19 Crisis swept across our nation, more and more people have become concerned about where the products they use daily are manufactured. They want items made in the USA. My business is advertising, marketing, and promotions. For the past few months, I have received a […]
Need Some Exciting Ideas For Your February Promotions? I just updated the February Promotional Marketing Calendar to include more February Promotional Ideas. Almost any business can find something to tie-in a promotion to showcase your business or organization. While this year will be different because of the COVID-19 Coronavirus Crisis, most businesses have ample marketing […]
Survey Shows Why People Keep Promotional Products Promotional Products Association International is out with their 2021 Consumer Case Study, and it shows why people keep promotional products both at work and at home. The leading reason they are kept is that they are helpful. Over 75 percent say the main reason they keep a free […]
What To Do After Your Sweepstakes Drawing Many businesses hold a prize drawing to promote special events such as grand openings and holiday sales. After the prize has been given away, business owners often wonder what they should do with all leftover entry forms. Usually, they are tossed in the trash with very little thought […]
The Biggest Television Event of the Season Is Also The Costliest For Advertising The Super Bowl 2022 is on February 6 on NBC Television. This year with COVID-19, the cost has not jumped as much as in previous years. How much does it cost to advertise in the Super Bowl? NBC asks about $5.5 million […]
There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant near the stadium or theater and promoting your business alongside that of the big event can help both interests. Avoid trademark issues and the risks, however. The Super Bowl Trademark Super Bowl Sunday offers terrific marketing opportunities but […]
Need Some Exciting Ideas For Your January Promotions? I just updated the January Promotional Marketing Calendar to include more January Promotional Ideas. Almost any business can find something to tie-in a promotion to showcase your business or organization. January Promotional Ideas January is traditionally the time for Christmas and Holiday celebrations along with the end […]
Need Some Exciting Ideas For Your December Promotions? I just updated the December Promotional Marketing Calendar to include more events. Almost any business can find something to tie-in a promotion to showcase your business or organization. December Promotional Ideas December is traditionally the time for Christmas and Holiday celebrations along with the end of year […]
Thanksgiving Cards Can Break Through The Clutter of the Holidays It seems like every business sends Christmas cards during the holidays to their favorite customers. Sometimes this practice appears to lose its effectiveness as so many cards are received. That’s why innovative businesses that want to get customers’ attention send out Thanksgiving cards. Some in […]
A Must-Read Book For Anyone Who Writes Copy For Advertising There are a few books that I consider “classics” for advertising. Tested Advertising Methods is one of them. I can’t remember when I picked up this book to read for the first time. It must have been in college — or while I was a […]