Archive | Marketing

RSS feed for this section

General Discussion on Marketing

Https vrs Http : What You Need To Know

Why Your Website Should Run Https When websites are displayed in a browser there is a prefix in front of the actual domain name. For example:  http://bagwell.com or  https://bagwell.com . The https means the site is secure.  Http has no security. Http means  hypertext transfer protocol. It’s a protocol that allows communication between different systems. […]

Giving Back to the Community

Giving Back To The Community

Giving Back to the Community The holiday season is all about love, sharing and giving so what’s a better time to focus on your local community and giving back. This is important if you’re a local business wanting to say thank you to your patrons or just a regular citizen who cares and would like […]

Holiday Marketing Tips

Holiday Marketing Tips

Holiday Marketing Tips for the Season According to the National Retail Federation (NRF), retail sales in November and December are expected to increase a solid 3.6 percent to $655.8 billion. Online sales are forecast to increase between 7 and 10% from last year to as much as $117 billion. As you can see, the holiday […]

Build Your Brand as a Small Business

Ways to Build Your Brand as a Small Business

So You’re a Small Business Trying to Build Your Brand? When you’re a small business, branding is everything. If people are unaware of your brand, they won’t shop at your place of business.  When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change […]

Beat Industry Competition

How to Beat Industry Competition

Competitors are everywhere and when you’re a small business, competition can make or break you. Small businesses can have it tough in a saturated market.  Don’t let this hold you back because there’s always room for new entrants to still be successful. Business success takes a lot of work. It doesn’t depend on finding a completely […]

What Does It Cost To Advertise On Television?

National Television Advertising Continues To Rise I’m often asked how expensive it is to advertise on national television. Ad Age Magazine is out with their top 10 most expensive programs for 2016 -2017 and once again football leads the way. It will cost you $673,664 to advertise in Sunday Night Football on NBC, while CBS […]

Political Advertising

Finally – Honest Political Advertising

Keep It Simple — Even In Political Advertising Much of the political advertising today — especially for the Presidential election has been about negative advertising and “name calling.” That’s why it was refreshing to see this billboard for a County Treasurer in Monroe County, Indiana. Ann Collins features two important facts that I would think […]

Newspaper Finds Ways To Sell More Papers

Knowing Your Target Audience Apparently Pays Off Newspapers and magazines have long used the practice of switching out cover photos in different markets to attract more attention and sell more copies.   I’m a railroad fan and noticed that one of my favorite magazines, Trains, would sometimes feature a photo of a northeastern railroad on the […]

Coordinating Marketing with Big Events: Avoid Trademark Issues

There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant in the vicinity of the stadium or theater and promoting your business alongside with that of the big event can be helpful for both interests. Avoid the risks however. The Super Bowl Trademark Super Bowl Sunday offers terrific […]