General Discussion on Marketing
Coupon Pros and Cons -The Marketing Challenges of Coupons Nearly every business has used coupons or discounts at some time. They can actually be a good thing and increase business. There are many coupon pros and cons to think about when starting a discount program. A recent article in The Network Journal gives helpful information […]
Business Reopening Re-opening a business after it’s been closed for a time can be thoroughly challenging. And during a global pandemic, those challenges are taken to new levels. Not only do you have to make significant changes to your operations, but you also have to figure out how to market your reopening plan so that […]
Need Some Exciting Ideas For Your February Promotions? I just updated the February Promotional Marketing Calendar to include more February Promotional Ideas. Almost any business can find something to tie-in a promotion to showcase your business or organization. While this year will be different because of the COVID-19 Coronavirus Crisis, most businesses have ample marketing […]
What To Do After Your Sweepstakes Drawing To promote special events such as grand openings and holiday sales, many businesses hold a prize drawing. After the prize has been given away, business owners often wonder what they should do with all of the leftover entry forms. Usually, they are tossed in the trash with very […]
The Biggest Television Event of the Season Is Also The Costliest For Advertising The Super Bowl 2021 is on February 7 on CBS Television. This year with COVID-19, the cost has not jumped as much as in previous years. How much does it cost to advertise in the Super Bowl? CBS is asking about $5.5 […]
Need Some Exciting Ideas For Your January Promotions? I just updated the January Promotional Marketing Calendar to include more January Promotional Ideas. Almost any business can find something to tie-in a promotion to showcase your business or organization. January Promotional Ideas January is traditionally the time for Christmas and Holiday celebrations along with the end […]
Need Some Exciting Ideas For Your December Promotions? I just updated the December Promotional Marketing Calendar to include more events. Almost any business can find something to tie-in a promotion to showcase your business or organization. December Promotional Ideas December is traditionally the time for Christmas and Holiday celebrations along with the end of year […]
Thanksgiving Cards Can Break Through The Clutter of the Holidays It seems like every business sends Christmas cards during the holidays to their favorite customers. Sometimes this practice seems to lose its effectiveness as so many cards are received. That’s why smart businesses that want to get customer’s attention send out Thanksgiving cards. Some in […]
Promotional Products Work Week October 5-9, 2020 Did you know Promotional Products Work? Every day businesses large and small pass out advertising items that command attention and brings in business The best promotional products appeal to your customers’ emotional responses or values, are aligned with your product or service, or serve as active reminders of […]
Need Some Exciting Ideas For Your November Promotions? I just updated the November Promotional Marketing Calendar to include more events. Almost any business can find something to tie-in a promotion to showcase your business or organization. November is traditionally the time for Thanksgiving and Fall Festivalsm along with other events. While this year will be […]
For Most Businesses and Non-Profits, Halloween 2020 Looks Different. There is no doubt that the COVID-19 Crisis has disrupted most businesses. As we approach the end of the year, many of our traditions will be much different this year. Halloween is certain to be a challenge for many communities in 2020. My company generally sells […]
When it comes to creating a positive brand image, a good branding strategy matters. Whether you are looking to upscale your brand or create a new one, your brand strategy is just as important. However, many brands also struggle with growing their brands. It may be because their brand strategy is incomplete, or they haven’t […]