This is the season to order your promotional calendars to give away in November, December, and January. Why Give Away Promotional Calendars? Even today, personalized calendars remain one of the […]
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Book Review: “Tested Advertising Methods”
A Must-Read Book For Anyone Who Writes Copy For Advertising There are a few books that I consider “classics” for advertising. Tested Advertising Methods is one of them. I can’t […]
What Does It Cost To Advertise In The Super Bowl?
The Biggest Television Event of the Season Is Also The Costliest For Advertising The Super Bowl 2022 is on February 6 on NBC Television. This year with COVID-19, the cost […]
Coordinating Marketing with Big Events: Avoid Trademark Issues
There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant near the stadium or theater and promoting your business alongside that of the […]
Does Your Business Need Landline Telephone Today?
Is It Time To “Cut-The-Cord” On Your Landline Telephone? That question was asked within a group I am a member of, which obviously got some reaction. As I thought about […]
Case Study: The Power of Bumper Stickers
Bumper Stickers Make An Impression And Tell A Story In 1971 and I had my first real paying job as a disc jockey in Odessa, Texas. Never mind that it […]
Promotional Products – Promotions that Work
Promotional Products Work Week October 5-9, 2020 Did you know Promotional Products Work? Every day businesses large and small pass out advertising items that command attention and brings in business […]
2020 Strangest Commercial
Cow Farts Tops What Could Be 2020 Strangest Commercial The year 2020 has already gone down in history as probably one of the weirdest and strangest years, most of us […]
Why This May Be The Best Time To Advertise
Now Is The Best Time To Advertise When there is a recession or crisis, one of the first thing businesses usually do is cut advertising. It is easy to do, […]
How To Advertise During COVID-19 Coronavirus Crisis
Navigating The Cornonavirus Crisis A number of my clients have asked How To Advertise During COVID-19 Coronavirus Crisis. I have written this blog post to focus only on marketing and […]
Internet Advertising Now The Leader In Ad Spending
The Internet in 2017 passed Television to become the biggest United States advertising medium, according to Publicis Group’s Zenith Advertising Forecast. Television advertising had been the leader in ad spending […]
Why Businesses Should Use Promotional Products to Advertise
Promotional products are completely unique in their ability to attract new customers and increase brand awareness that will ultimately help to grow your business. You have to spend money to […]