Archive | Advertising

RSS feed for this section
Avoid Trademark Issues

Coordinating Marketing with Big Events: Avoid Trademark Issues

There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant in the vicinity of the stadium or theater and promoting your business alongside that of the big event can help both interests. Avoid trademark issues and the risks, however. The Super Bowl Trademark Super Bowl Sunday offers terrific […]

Pokemon Logo

Pokémon Go For Businesses

Now, Retail Businesses Can Drive Significant Traffic With Pokémon Go For Businesses If you have watched television, listened to radio, read a newspaper or been on social media the past week you know about Pokémon Go. It is one of the fastest growing smartphone apps ever. It has been downloaded a total of around 7.5 […]

Resources | Advertising, Public Relations and Marketing Associations and Trade Groups

Updated List of Advertising, Public Relations and Marketing Resources I have just updated a list of associations and groups that serve the Advertising, Public Relations and Marketing industries. If you need specific help, want to network with other professionals in the field, attend a conference or find educational opportunities, this is a place to start. […]

Advertise On Pandora Internet Radio

Now, Even Small Businesses Can Target Potential Customers with Pandora Internet Radio. I’m always looking for new or unique ways to get my clients message in front of more potential customers. My two teenage boys have been users of Pandora Internet Radio for some time.  I had thought about trying a test, when one of […]

Laws of the Font

There’s been a  controversy in Michigan over the legality of the font size on a ballot initiative. The state law requires that the headline or summary description for petitions must be in 14 point boldface. Opponents of the proposed law asserted that the font choice of the ballot proposal did not conform to the legal […]

Market With Color

During the recent APRO Conference in Memphis (Association of Progressive Rental Organizations) I attended a session about the importance of color in advertising. The speaker was Denise Turner of Color Turners. All of the factors that contribute to the design of a promotional piece are important, of course—but be sure you don’t neglect the color […]