There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant in the vicinity of the stadium or theater and promoting your business alongside that of the big event can help both interests. Avoid trademark issues and the risks, however. The Super Bowl Trademark Super Bowl Sunday offers terrific […]
Now, Retail Businesses Can Drive Significant Traffic With Pokémon Go For Businesses If you have watched television, listened to radio, read a newspaper or been on social media the past week you know about Pokémon Go. It is one of the fastest growing smartphone apps ever. It has been downloaded a total of around 7.5 […]
A Must Read Book For Anyone Who Writes Copy For Advertising There are few books that I consider “classics” for advertising. Tested Advertising Methods is one of them. I can’t remember when I picked up this book to read for the first time. It must have been in college — or while I was a […]
Are the Yellow Pages Headed For A Slow Death? A friend of mine who works for an air conditioning and heating sales and repair business stopped by the other day. The subject some how turned to how much money the firm she works for spends on Google advertising. In addition to online advertising, her firm […]
Updated List of Advertising, Public Relations and Marketing Resources I have just updated a list of associations and groups that serve the Advertising, Public Relations and Marketing industries. If you need specific help, want to network with other professionals in the field, attend a conference or find educational opportunities, this is a place to start. […]
Retail Stores Can Expect Less Sales For 2013 Back-To-School Season The National Retail Federation is predicting that the 2013 retail back-to-school season could be off by as much as 13%. That’s not so good news for retail stores that sell clothing and typical back to school supplies. Since there will be less dollars in the […]
Black Friday 2013 Promotion in July Every year it seems retailers move up their Christmas and holiday promotions. This year may top all others. I’m posting this blog on July 4th. Normally, I wouldn’t post on a holiday, but when I saw this today I just had to make a comment. I logged on to […]
Now, Even Small Businesses Can Target Potential Customers with Pandora Internet Radio. I’m always looking for new or unique ways to get my clients message in front of more potential customers. My two teenage boys have been users of Pandora Internet Radio for some time. I had thought about trying a test, when one of […]
One of our clients is rolling out a program this week to track where people saw or heard their advertising. It reminded me of how difficult it is to get accurate information back from consumers. Even if the ad is striking, it may be misremembered by customers. A number of years ago, our agency was […]
There’s been a controversy in Michigan over the legality of the font size on a ballot initiative. The state law requires that the headline or summary description for petitions must be in 14 point boldface. Opponents of the proposed law asserted that the font choice of the ballot proposal did not conform to the legal […]
During the recent APRO Conference in Memphis (Association of Progressive Rental Organizations) I attended a session about the importance of color in advertising. The speaker was Denise Turner of Color Turners. All of the factors that contribute to the design of a promotional piece are important, of course—but be sure you don’t neglect the color […]
How much do you know about your customers? Studies show that what we think we know is unreliable for decision-making because we are too often influenced by what we want to be true or what would be true for us. Business success rests on a little, easy-to-get information. Managing a good database of customer information […]