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Slower Back-To-School Season Expected for Retail Stores

Retail Stores Can Expect Less Sales For 2013 Back-To-School Season The National Retail Federation is predicting that the 2013 retail back-to-school season could be off by as much as 13%.  That’s not so good news for retail stores that sell clothing and typical back to school supplies. Since there will be less dollars in the […]

Advertise On Pandora Internet Radio

Now, Even Small Businesses Can Target Potential Customers with Pandora Internet Radio. I’m always looking for new or unique ways to get my clients message in front of more potential customers. My two teenage boys have been users of Pandora Internet Radio for some time.  I had thought about trying a test, when one of […]

Laws of the Font

There’s been a  controversy in Michigan over the legality of the font size on a ballot initiative. The state law requires that the headline or summary description for petitions must be in 14 point boldface. Opponents of the proposed law asserted that the font choice of the ballot proposal did not conform to the legal […]

Market With Color

During the recent APRO Conference in Memphis (Association of Progressive Rental Organizations) I attended a session about the importance of color in advertising. The speaker was Denise Turner of Color Turners. All of the factors that contribute to the design of a promotional piece are important, of course—but be sure you don’t neglect the color […]

Preparing for “The Holidays”

This is the season to order your promotional calendars to give away in November, December and January. To have them available in time, the bulk of the orders will need to be in by late August. Why Give Away Promotional Calendars? Even in 2013, personalized calendars remain one of the most popular promotional products purchased […]

Marketing Requires Planning

 “Good fortune is what happens when opportunity meets with planning.” –Thomas Alva Edison Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing dollars to be well spent some preparation is required before implementation. It is important to plan far enough ahead to establish objectives, determine processes for […]