This is the season to order your promotional calendars to give away in November, December and January. To have them available in time, the bulk of the orders will need to be in by late August. Why Give Away Promotional Calendars? Even in 2013, personalized calendars remain one of the most popular promotional products purchased […]
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RSS feed for this sectionAdvertising Basics: Make it Easy for Your Customers
A recent advertising insert in the Dallas Morning News caught my attention, not for what it said, but for what was not included. The large full color insert for Conn’s , a retail appliance and furniture store with multiple locations, did not include an address for a local store. In fact, there was not even […]
Marketing Requires Planning
“Good fortune is what happens when opportunity meets with planning.” –Thomas Alva Edison Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing dollars to be well spent some preparation is required before implementation. It is important to plan far enough ahead to establish objectives, determine processes for […]
Neighborhood Direct Marketing Made Easy
Direct marketing has been on my mind a lot lately, so I have written several blog posts about it. For example, on June 12th I wrote about Every Door Direct Mail from the US Postal Service. Even though EDDM provides great new opportunities for direct mail for smaller businesses, it’s still a lot of work […]
The Truth About Prospecting
The truth is that finding new customers is a challenge for almost any smaller company. This is because most business owners are more concerned about their products and service than they are about selling. Marketing and selling are important keys to your business success, however. Finding your best prospects and letting them know how you […]