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Is Your Business Mail Being Delivered?

One of my clients wondered how to be certain that his direct mail was being delivered. It’s a good question. Every business or non-profit should ask that question if they are sending much direct mail. From time-to-time you hear stories about some rogue postal carrier dropping all his “junk mail” in a dumpster instead of delivering […]

Marketing Requires Planning

 “Good fortune is what happens when opportunity meets with planning.” –Thomas Alva Edison Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing dollars to be well spent some preparation is required before implementation. It is important to plan far enough ahead to establish objectives, determine processes for […]

More About Every Door Direct Mail

You’ve probably seen the television commercials from the Post Office about Every Door Direct Mail. Maybe you have wondered what that was all about. The Postal Service is investing heavily in Every Door Direct Mail, also known as EDDM. In fact, there are those that think EDDM will help “save the post office” from all […]

Every Door Direct Mail

Companies who were persuaded to switch from traditional media to email marketing are coming back to direct mail. Email was touted as significantly less expensive but marketers have found that it is difficult to minimize bounce rates and achieve click-throughs. Convincing prospects to provide good email addresses can be an insurmountable problem and purchased lists […]