The Biggest Television Event of the Season Is Also The Costliest For Advertising The Super Bowl 2021 is on February 7 on CBS Television. This year with COVID-19, the cost has not jumped as much as in previous years. How much does it cost to advertise in the Super Bowl? CBS is asking about $5.5 […]
Giving Back to the Community The holiday season is all about love, sharing and giving so what’s a better time to focus on your local community and giving back. This is important if you’re a local business wanting to say thank you to your patrons or just a regular citizen who cares and would like […]
There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant in the vicinity of the stadium or theater and promoting your business alongside that of the big event can help both interests. Avoid trademark issues and the risks, however. The Super Bowl Trademark Super Bowl Sunday offers terrific […]
$1 Million Ad Rate for :30 Commercial Advertisers in this past Monday’s College Playoff Game, paid a hefty price to be in front of viewers of the first real playoff game for college football. According to Adweek Magazine ads ranged from $750,000 to $1 million for just a :30 ad. And it paid off big […]
Don’t Use Super Bowl in Your Marketing Unless, of course, you are a corporate sponsor. I thought this might be a good time to post a link back to an article I wrote last year about using the term, Super Bowl, in your advertising.
Retail Stores Can Expect Less Sales For 2013 Back-To-School Season The National Retail Federation is predicting that the 2013 retail back-to-school season could be off by as much as 13%. That’s not so good news for retail stores that sell clothing and typical back to school supplies. Since there will be less dollars in the […]
Black Friday 2013 Promotion in July Every year it seems retailers move up their Christmas and holiday promotions. This year may top all others. I’m posting this blog on July 4th. Normally, I wouldn’t post on a holiday, but when I saw this today I just had to make a comment. I logged on to […]
The goal of marketing is to find ways to help people find and then remember you. Take advantage of this season to make your mark during summer. The Summer Season When you think of this time of year, warm weather, vacations, and the outdoors come immediately to mind. Associating your promotions with those seasonal interests […]