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Giving Back to the Community

Giving Back To The Community

Giving Back to the Community The holiday season is all about love, sharing and giving so what’s a better time to focus on your local community and giving back. This is important if you’re a local business wanting to say thank you to your patrons or just a regular citizen who cares and would like […]

Coordinating Marketing with Big Events: Avoid Trademark Issues

There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant in the vicinity of the stadium or theater and promoting your business alongside with that of the big event can be helpful for both interests. Avoid the risks however. The Super Bowl Trademark Super Bowl Sunday offers terrific […]

Slower Back-To-School Season Expected for Retail Stores

Retail Stores Can Expect Less Sales For 2013 Back-To-School Season The National Retail Federation is predicting that the 2013 retail back-to-school season could be off by as much as 13%.  That’s not so good news for retail stores that sell clothing and typical back to school supplies. Since there will be less dollars in the […]

Summer Promotions

The goal of marketing is to find ways to help people find and then remember you. Take advantage of this season to make your mark during summer. The Summer Season When you think of this time of year, warm weather, vacations, and the outdoors come immediately to mind. Associating your promotions with those seasonal interests […]