The Biggest Television Event of the Season Is Also The Costliest For Advertising The Super Bowl 2022 is on February 6 on NBC Television. This year with COVID-19, the cost […]

The Biggest Television Event of the Season Is Also The Costliest For Advertising The Super Bowl 2022 is on February 6 on NBC Television. This year with COVID-19, the cost […]
National Television Advertising Continues To Rise I’m often asked how expensive it is to advertise on national television. Ad Age Magazine is out with their top 10 most expensive programs […]
Knowing Your Target Audience Apparently Pays Off Newspapers and magazines have long used the practice of switching out cover photos in different markets to attract more attention and sell more […]
“Good fortune is what happens when opportunity meets with planning.” –Thomas Alva Edison Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing […]
As you advertise your business you need to find a balance between Frequency (how often your ad is distributed) and Reach (the number of people in your audience). Taken together, […]