The Biggest Television Event of the Season Is Also The Costliest For Advertising The Super Bowl 2022 is on February 6 on NBC Television. This year with COVID-19, the cost […]
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RSS feed for this sectionWhat Does It Cost To Advertise On Television?
National Television Advertising Continues To Rise I’m often asked how expensive it is to advertise on national television. Ad Age Magazine is out with their top 10 most expensive programs […]
Newspaper Finds Ways To Sell More Papers
Knowing Your Target Audience Apparently Pays Off Newspapers and magazines have long used the practice of switching out cover photos in different markets to attract more attention and sell more […]
Marketing Requires Planning
“Good fortune is what happens when opportunity meets with planning.” –Thomas Alva Edison Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing […]
Frequency and Reach
As you advertise your business you need to find a balance between Frequency (how often your ad is distributed) and Reach (the number of people in your audience). Taken together, […]