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General Discussion on Marketing

What Does It Cost To Advertise On Television?

National Television Advertising Continues To Rise I’m often asked how expensive it is to advertise on national television. Ad Age Magazine is out with their top 10 most expensive programs for 2016 -2017 and once again football leads the way. It will cost you $673,664 to advertise in Sunday Night Football on NBC, while CBS […]

Political Advertising

Finally – Honest Political Advertising

Keep It Simple — Even In Political Advertising Much of the political advertising today — especially for the Presidential election has been about negative advertising and “name calling.” That’s why it was refreshing to see this billboard for a County Treasurer in Monroe County, Indiana. Ann Collins features two important facts that I would think […]

Newspaper Finds Ways To Sell More Papers

Knowing Your Target Audience Apparently Pays Off Newspapers and magazines have long used the practice of switching out cover photos in different markets to attract more attention and sell more copies.   I’m a railroad fan and noticed that one of my favorite magazines, Trains, would sometimes feature a photo of a northeastern railroad on the […]

Coordinating Marketing with Big Events: Avoid Trademark Issues

There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant in the vicinity of the stadium or theater and promoting your business alongside with that of the big event can be helpful for both interests. Avoid the risks however. The Super Bowl Trademark Super Bowl Sunday offers terrific […]

Pokemon Logo

Pokémon Go For Businesses

Now, Retail Businesses Can Drive Significant Traffic With Pokémon Go For Businesses If you have watched television, listened to radio, read a newspaper or been on social media the past week you know about Pokémon Go. It is one of the fastest growing smartphone apps ever. It has been downloaded a total of around 7.5 […]

Promotional Ideas for June

I’ve just updated the Calendar of Promotional Events for June .  Almost any business or non-profit organization should find at least one event that can be promoted within a local community. June features Dairy Month National Safety Month Men’s Health Month World Environmental Day  Friday June 5 Father’s Day  June 19, 2016 Retail Sales Event […]

Promotional Ideas for May

I’ve just updated the Calendar of Promotional Events for May.  Almost any business or non-profit organization should find at least one event that can be promoted within a local community. Event in May include:  Arthritis Awareness Month (  Idea:  Awareness Bracelets for the cause ) National Barbecue Month, National Good Car-Keeping Month, National Hamburger Month […]

Logo Design | What’s Your Message?

Ever wonder what goes into a good logo design? I came across an article recently – 40 Logo’s with Hidden Messages that I thought was interesting. Do you notice the arrow in the FedEx logo on the left?  It’s subtle, and most people don’t notice it at first. The arrow represents speed and accuracy of […]