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General Discussion on Marketing

Bad Press That Builds Business

An unhappy customer can have far greater impact now than in the past. In fact, a complaint before the advent of Twitter and Facebook would usually only reach the disgruntled customer’s most immediate contacts. Now it can be seen by ten times as many people because it can be broadcast far beyond those circles. No […]

Is Customer Service Dead?

A recent article by Cheryl Hall in the Dallas Morning News on Customer Service caught my attention. It seems, Garrett  Boone, Chairman Emeritus of the Container Store, spent some time “mystery shopping” his stores.  In 30 stores he found only two standout salespeople. I’m not surprised.  Dan Kennedy, information guru, wrote in his No BS […]