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Build Your Brand as a Small Business

Ways to Build Your Brand as a Small Business

So You’re a Small Business Trying to Build Your Brand? When you’re a small business, branding is everything. If people are unaware of your brand, they won’t shop at your place of business.  When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change […]

Beat Industry Competition

How to Beat Industry Competition

Competitors are everywhere and when you’re a small business, competition can make or break you. Small businesses can have it tough in a saturated market.  Don’t let this hold you back because there’s always room for new entrants to still be successful. Business success takes a lot of work. It doesn’t depend on finding a completely […]

Marketing Requires Planning

 “Good fortune is what happens when opportunity meets with planning.” –Thomas Alva Edison Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing dollars to be well spent some preparation is required before implementation. It is important to plan far enough ahead to establish objectives, determine processes for […]

Effective Market Research

To market your business most effectively you need to know who your customers are and what they need. That requires research. How you market yourself depends on who you are and the product or service you provide. If you are selling a specialty item like luxury cars, furniture, or lavish entertainments, you want to communicate […]