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Giving Back to the Community

Giving Back To The Community

Giving Back to the Community The holiday season is all about love, sharing and giving so what’s a better time to focus on your local community and giving back. This is important if you’re a local business wanting to say thank you to your patrons or just a regular citizen who cares and would like […]

Build Your Brand as a Small Business

Ways to Build Your Brand as a Small Business

So You’re a Small Business Trying to Build Your Brand? When you’re a small business, branding is everything. If people are unaware of your brand, they won’t shop at your place of business.  When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change […]

Pokemon Logo

Pokémon Go For Businesses

Now, Retail Businesses Can Drive Significant Traffic With Pokémon Go For Businesses If you have watched television, listened to radio, read a newspaper or been on social media the past week you know about Pokémon Go. It is one of the fastest growing smartphone apps ever. It has been downloaded a total of around 7.5 […]

July Promotional Marketing Calendar

July Promotional Marketing Calendar

I just updated the July Promotional Marketing Calendar to include more events. Almost any business can find something to tie-in a promotion to showcase your business or organization. You will find information on how to organize a Christmas in July Event    . It is also July 4th – Independence Day  a long standing retail sales […]

Slower Back-To-School Season Expected for Retail Stores

Retail Stores Can Expect Less Sales For 2013 Back-To-School Season The National Retail Federation is predicting that the 2013 retail back-to-school season could be off by as much as 13%.  That’s not so good news for retail stores that sell clothing and typical back to school supplies. Since there will be less dollars in the […]

Preparing for “The Holidays”

This is the season to order your promotional calendars to give away in November, December and January. To have them available in time, the bulk of the orders will need to be in by late August. Why Give Away Promotional Calendars? Even in 2013, personalized calendars remain one of the most popular promotional products purchased […]

Marketing Requires Planning

 “Good fortune is what happens when opportunity meets with planning.” –Thomas Alva Edison Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing dollars to be well spent some preparation is required before implementation. It is important to plan far enough ahead to establish objectives, determine processes for […]