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What will Halloween 2020 Look Like?

What Will Halloween 2021 Look Like?

For Most Businesses and Non-Profits, Halloween 2021 Looks Different. There is no doubt that the COVID-19 Crisis has disrupted most businesses. As we approach the end of the year, many of our traditions will be a different year. Halloween is certain to be a challenge for many communities in 2021, but it is not expected […]

Giving Back to the Community

Giving Back To The Community

Giving Back to the Community The holiday season is all about love, sharing and giving so what’s a better time to focus on your local community and giving back. This is important if you’re a local business wanting to say thank you to your patrons or just a regular citizen who cares and would like […]

Build Your Brand as a Small Business

Ways to Build Your Brand as a Small Business

So You’re a Small Business Trying to Build Your Brand? When you’re a small business, branding is everything. If people are unaware of your brand, they won’t shop at your place of business.  When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change […]

Public Relations Blunders

Here’s another entry for “What Were They Thinking?” This past week Walmart came under fire for posting a category on their website for Halloween costumes called “Fat Girl Costumes.” Apparently it was up for about a week before anyone complained about it. On the surface, it seems hard to imagine how something like that could happen […]

Resources | Advertising, Public Relations and Marketing Associations and Trade Groups

Updated List of Advertising, Public Relations and Marketing Resources I have just updated a list of associations and groups that serve the Advertising, Public Relations and Marketing industries. If you need specific help, want to network with other professionals in the field, attend a conference or find educational opportunities, this is a place to start. […]

Public Relations: The Eyes Have It!

Once again I wonder, “What were they thinking?” The recent flap over uniforms made-in-China for American Olympic athletes is the reason. This is another public relations controversy that could have been avoided with a little common sense. Who on the USA Olympic Committee thought this was a good idea in the first place? After all, this […]

What Were They Thinking?

Public relations is tricky. No doubt about it. According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Notice the emphasis on building mutually beneficial relationships. The PR Rep who posed as a reporter was clearly not trying to improve […]