For Most Businesses and Non-Profits, Halloween 2023 Looks Better. Undoubtedly, the COVID-19 Crisis disrupted many businesses in the last few years. And while there is growing concern that COVID-19 will […]
Archive | Public Relations
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5 Top Risks about Redesigning Your Logo
When it comes to creating a positive brand image, a good branding strategy matters. Whether you are looking to upscale your brand or create a new one, your brand strategy […]
Giving Back To The Community
Giving Back to the Community The holiday season is all about love, sharing and giving so what’s a better time to focus on your local community and giving back. This […]
Ways to Build Your Brand as a Small Business
So You’re a Small Business Trying to Build Your Brand? When you’re a small business, branding is everything. If people are unaware of your brand, they won’t shop at your […]
Public Relations Blunders
Here’s another entry for “What Were They Thinking?” This past week Walmart came under fire for posting a category on their website for Halloween costumes called “Fat Girl Costumes.” Apparently it […]
Using Laser Papers In Marketing
Did You Know? Some stationary and other papers are not laser printer compatible? Today, most people think that just about any paper can be used in a laser printer. But […]
Resources | Advertising, Public Relations and Marketing Associations and Trade Groups
Updated List of Advertising, Public Relations and Marketing Resources I have just updated a list of associations and groups that serve the Advertising, Public Relations and Marketing industries. If you […]
Managing Your Online Reputation
One of our clients received a complaint about service on Facebook this week. We monitor this client’s social media and responded immediately to help them solve the problem. The situation […]
Public Relations: When is Bad PR Actually Good PR?
Recently, Dan Cathy of Chick-fil-A took a stand against gay marriage in an interview with the Baptist Press. I should point out there is no indication that Chick-fil-A – the […]
Public Relations: The Eyes Have It!
Once again I wonder, “What were they thinking?” The recent flap over uniforms made-in-China for American Olympic athletes is the reason. This is another public relations controversy that could have […]
What Were They Thinking?
Public relations is tricky. No doubt about it. According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations […]