For Most Businesses and Non-Profits, Halloween 2020 Looks Different. There is no doubt that the COVID-19 Crisis has disrupted most businesses. As we approach the end of the year, many of our traditions will be much different this year. Halloween is certain to be a challenge for many communities in 2020. My company generally sells […]
When it comes to creating a positive brand image, a good branding strategy matters. Whether you are looking to upscale your brand or create a new one, your brand strategy is just as important. However, many brands also struggle with growing their brands. It may be because their brand strategy is incomplete, or they haven’t […]
Giving Back to the Community The holiday season is all about love, sharing and giving so what’s a better time to focus on your local community and giving back. This is important if you’re a local business wanting to say thank you to your patrons or just a regular citizen who cares and would like […]
So You’re a Small Business Trying to Build Your Brand? When you’re a small business, branding is everything. If people are unaware of your brand, they won’t shop at your place of business. When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change […]
Here’s another entry for “What Were They Thinking?” This past week Walmart came under fire for posting a category on their website for Halloween costumes called “Fat Girl Costumes.” Apparently it was up for about a week before anyone complained about it. On the surface, it seems hard to imagine how something like that could happen […]
Did You Know? Some stationary and other papers are not laser printer compatible? Today, most people think that just about any paper can be used in a laser printer. But it’s not true. Some expensive stationary paper may appear to work perfectly fine with your printer. And just because your document looks good at the […]
Updated List of Advertising, Public Relations and Marketing Resources I have just updated a list of associations and groups that serve the Advertising, Public Relations and Marketing industries. If you need specific help, want to network with other professionals in the field, attend a conference or find educational opportunities, this is a place to start. […]
One of our clients received a complaint about service on Facebook this week. We monitor this client’s social media and responded immediately to help them solve the problem. The situation may actually improve the customer’s loyalty to the company. Like our client, there is no doubt that all businesses need to be monitoring their social […]
Recently, Dan Cathy of Chick-fil-A took a stand against gay marriage in an interview with the Baptist Press. I should point out there is no indication that Chick-fil-A – the business – actually participated in any employment discrimination or denied service to any customers. The comments were just the feelings of the fast food chain’s […]
Once again I wonder, “What were they thinking?” The recent flap over uniforms made-in-China for American Olympic athletes is the reason. This is another public relations controversy that could have been avoided with a little common sense. Who on the USA Olympic Committee thought this was a good idea in the first place? After all, this […]
Public relations is tricky. No doubt about it. According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Notice the emphasis on building mutually beneficial relationships. The PR Rep who posed as a reporter was clearly not trying to improve […]