This time of year is perfect to be thinking about Chanukah promotional ideas to celebrate and spread awareness of the holiday as well as your brand. The Jewish Festival of Lights is an eight-day celebration that commemorates the Second Century siege of the Holy Temple in Israel at the time of the Maccabean Revolt.
Although for many people, Chanukah, also known as Hannukah, is not seen as the crazy buying and gift-giving season that Christmas represents. Don’t forget to take advantage of this holiday as it is still a good time for social media promotions such as giveaways and contests as well as other Channukah promotional ideas like the ones below.
Useful for: Companies and organizations with Jewish stakeholders as well as using the holiday as a reason to encourage customers to do their gift-buying and celebrating at your business.
Outcome: Demonstrate sensitivity and concern for Jewish culture while celebrating an often-overlooked holiday with great potential.
- Sponsor an event at a Jewish community center, Hebrew school, or synagogue. Pass out promotional products that include your logo on them during the event.
- Get free publicity by helping out in your community. Organize volunteers to help with a food or toy drive, or make a donation to a local charity for Hanukkah. Make sure the local newspapers, radio, and TV stations are on-hand for the event thus creating publicity for your business.
- Offer an additional discount to anyone who brings in a menorah. You could also give away dreidels to customers who spend $50 or more. Remember that the better your sale targets your audience, the more sales you’ll make.
- Commit to securing 8 new email addresses per each staff member by the eighth night of Chanukah. Use these emails to send out future marketing campaigns during the rest of the year.
For businesses, this is a great time to market your products and services. Don’t forget this holiday is celebrated during the year’s hottest buying season. Don’t let it become a missed opportunity.