Promotional Ideas for National Drunk and Drugged Driving Prevention Month

Drunk and Drugged Driving Prevention Month is every December. Alcohol-impaired driving is one of America’s most-often-committed and deadliest crimes. Studies have shown that one in eight Americans driving on a weekend night test positive for an illicit drug.  32,885 people nationwide were killed in motor vehicle traffic crashes involving alcohol-impaired driving in 2010.  This means that in the U.S. alone, 31% of motor vehicle traffic fatalities involved drivers alcohol-impaired drivers.

Useful for: Any organization that provides automobile accessories or driver training. In fact, this event is highly useful for schools to spread awareness of the dangers of impaired driving and what can happen to drunk or drugged drivers and other innocent drivers and passengers as a result. This event is great for any business that cares about public safety and making roads safer for all drivers and passengers out on the roads.

Outcome: Provide a public service by helping to save lives while also extending awareness of your company’s services or products.

Promotional Ideas:

• Organize and sponsor a driver challenge course in a large parking lot. After drivers complete the course, share information about how driving impaired would greatly affect their ability to complete the challenge course.
• Show your business support for DWI/DUI courts by writing the judges of the courts a thank-you note. In the note, write about how much you appreciate the court’s efforts and how they help the community.
• Many DWI/DUI Courts have associated non-profits. National Drunk and Drugged Driving Prevention Month is an excellent time for a sponsored fundraising event to support those groups.
• Spread awareness that even some legal prescribed drugs can cause driver impairment.  Consequently, driving after taking prescribed drugs that cause impairment can result in a DWI/DUI. Create a poster stating this warning and distribute them to doctor’s offices and pharmacies.  Ask the people in charge of the office or pharmacy to display the posters in a conspicuous place.  Add your company logo to the bottom of the poster; therefore, the people who see it are also reminded of your business.

National Drunk and Drugged Driving Prevention Month