Re-opening a business after it’s been closed for a time can be thoroughly challenging. And during a global pandemic, those challenges are taken to new levels. Not only do you have to make significant changes to your operations, but you also have to figure out how to market your reopening plan so that people show up when it’s time.
As a small business owner, you know how expensive this process can be. However, there are budget-friendly ways to get the word out about your business and set the stage for a successful re-emergence. The Marketing Resource Blog is all about helping businesses navigate challenges and connect with their customers, which is why we’ve listed six tips for marketing your reopening without breaking the bank.
Revisit Your Business Structure
Before re-launching your business, take the time to reassess your business structure. Is it a good fit, or is there another structure that would better meet your needs? For example, forming an LLC would provide you with personal asset protection and tax advantages, among other benefits. And you can save some money by allowing a formation service to handle the process rather than a law firm.
Offer Promotions and Discounts For Your Business Reopening
Attracting people to your business upon reopening all hinges on your marketing plan. And one of the surest ways to attract people is to offer special deals. Include promotions and discounts on a wide range of products/services when announcing and marketing your reopening. You could even hold a sweepstakes contest; after all, people love prize drawings! Giving these incentives to customers can make you money in the long run because it increases your business.
Use the Right Tools
Technology is a wonderful thing, and it can be beneficial for marketing a business– especially f0r a business reopening. Be sure to take advantage of all the marketing tools available when promoting your reopening. Social media platforms, sales websites, and mobile apps are all options to consider.
Take Advantage of Free Marketing
These days, social media is probably the most powerful platform for marketing. And it provides tons of opportunities for building your brand, expanding your market, and growing your reputation at little to no cost. Focus on developing a strong social media presence by sharing photos on Instagram, creating Tik Tok videos, and forming Facebook groups. This will help you get the word out for your reopening and grow and connect with your audience.
Don’t Abandon the Print.
While digital marketing is irreplaceable in this day and age, print marketing can still be an effective way to spread the word about your business’s reopening. This is particularly the case if your business is geared toward local residents. Consider having a small number of simple, affordable brochures, postcards, and/or business cards to hand out.
Work with an Agency
While there are more affordable marketing opportunities than ever before, doing it effectively requires a good strategy. That’s where a professional marketing agency can prove invaluable.
Whether it’s designing graphics for print materials, growing your social media presence, or developing a plan for communicating to your customers how you’re responding to the pandemic, hire marketing professionals to help. Not only will it help you to have a more successful opening, but you can ultimately decide what kind and how many services you want to pay for.
You can’t have a good reopening for your business if no one knows about it. Take the necessary steps to get the word out and give customers a reason to visit your business. By having a strong reopening, you can put your business in a great position for long-term success.
Guest Blog by Naomi Johnson
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