Useful for: July is the month of outdoor events and patriotic holidays. That enjoys a natural association with all-American ice cream sundaes. This is the month to include this national favorite with every holiday and July 15th is National Ice Cream Day.

Outcome: Free food and information about recipes and ice cream quality create positive associations between your brand and the summer festivities. Whether you hold a special hot weather activity or add ice cream to a scheduled event, ice cream is the perfect promotional item. I scream, you scream, we all scream for ice cream!

Promotional Ideas:

• Give away ice cream sundaes or creations to passers-by along with promotional materials about your organization.
• Take advantage of a street fair to set up an old-fashioned ice cream booth with sponsorship provided by your organization. Include imprinted cups or napkins with every sale.
• Have an ice cream sundae contest. Provide imprinted cups, toppings, and the ice cream bases.