Keeping Customers Happy makes them likely to return and remain loyal for years. However, in a sea flooded with competitors, how does one maintain an upper edge when attracting loyal customers for the long haul? It’s pretty simple, provided you know the tips and tricks of gaining a loyal following.
Excellent service is paramount to Keeping Customers Happy.
No matter how good your brand or product is, if your service is below average, your customer will, in all likelihood, choose your competitor over you if they feel more appreciated. Therefore, if you want to stand out and be remembered, the secret to success is simple – just make sure you go above and beyond and do everything you can to exceed customer expectations to ensure a new customer becomes a return customer.
Offer a Loyalty Program.
If you want a one-time customer to become a repeat customer, offering a loyalty program to entice customers to come back on more than just one occasion is an excellent way to go about this. A good loyalty program often includes special discounts and rewards points to help regular customers feel valued for their continued patronage.
Follow up as much as possible.
To make a customer feel special, ongoing communication is vital even after the deal is sealed. Therefore, try to follow up as much as possible after the fact. And definitely don’t leave follow-up communication for just dealing with complaints as it just might be a little too late.
And by that, we mean staying active on social media, as this will most likely be when most of your audience hangs out. In fact, if your business is not on social media or instead is not active, you are most likely missing out on a significant percentage of potential new customers. You could also be losing a portion of your existing market to your competitors, who may be more than willing to lend a helping hand or ear to a customer expressing dissatisfaction or requiring additional assistance in a specific area to which you may not be giving attention.
Invest in time-saving technology and your education.
Indeed, keeping a business operational is often heavy-duty work that leaves you little time to spend on other core functions of your business, such as customer care. Therefore, you might want to take advantage of time-saving apps to help you manage your day better to attend to those queries you haven’t been getting around to. For example, Onlim notes that bot technology is one way of handling frequently asked questions while you take a more personalized approach to address more in-depth questions.
Moreover, when thinking about starting a business, take an honest look at your current skill set. You may find that you need to sharpen your business skills. Going back to school and enrolling in an online MBA program could allow you to develop your knowledge of business, marketing, strategy, and management, along with learning about leadership, self-awareness, and self-assessment. You’ll also get hands-on experience with some of the latest technology and software, which you may use as you work toward improved customer service and retention.
That personalized touch.
Of course, when it comes to designing a strategy to stay connected to customers, the traditional and the more modern marketing methods should work together to achieve customer excellence. Solopress points out that one example of something tangible that customers can remember you by is a well-designed business card that you can customize as you wish. Creating a business card can leave a lasting impact on the minds of your consumers.
In summary, customers are king when it comes to the continued success of your business. Keeping Customers Happy should be the goal of any business. Going above and beyond shouldn’t just be contemplated but should be acted upon to ensure that your business remains top of mind amongst your competitors.
Guest post by:
Marjorie Jones of Working Class Wow
Marjorie Jones created Working Class Wow because she knows you don’t need a big budget to make your business look like a million bucks! From a well-designed logo and a carefully-crafted website to grammatically-correct copy and professionally-printed marketing materials, it is possible (and surprisingly affordable) to bring a little “Working Class WOW” to your small business to build your brand, improve relationships with customers, and benefit the bottom line. WorkingClassWow.com can show you how.”