Kwanzaa

Kwanzaa promotionsA week long cultural holiday that starts the day after Christmas, Kwanzaa originated in the 1960s to celebrate African-American heritage. The African American Cultural Center claims that 30 million people celebrate Kwanzaa by seeing African arts, learning about culture, feasting and gift-giving.

Useful for: Companies and organizations with large proportions of African American customers

Outcome: Provide assurance of cultural sensitivity and increase store traffic.

Promotional Ideas:

  • Create a brochure with a history of Kwanzaa and stories of how the holiday is celebrated.
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