A week long cultural holiday that starts the day after Christmas, Kwanzaa originated in the 1960s to celebrate African-American heritage. The African American Cultural Center claims that 30 million people celebrate Kwanzaa by seeing African arts, learning about culture, feasting and gift-giving.
Useful for: Companies and organizations with large proportions of African American customers
Outcome: Provide assurance of cultural sensitivity and increase store traffic.
- Create a brochure with a history of Kwanzaa and stories of how the holiday is celebrated.