Ever wonder what goes into a good logo design?
I came across an article recently – 40 Logo’s with Hidden Messages that I thought was interesting.
Do you notice the arrow in the FedEx logo on the left? It’s subtle, and most people don’t notice it at first. The arrow represents speed and accuracy of delivery.
A good logo should tell your company story. Milton Glaser, the legendary graphic designer best known for the “I Love New York” logo, use the word “simplicity” to describe a great logo. When someone first looks at the logo, they need to get the idea, because that act between seeing and understanding is critical, according to Glaser.