June – National Safety Month

SafetyUseful for: Organizations that provide insurance, disaster prevention and recovery, automotive services, home repair, children’s safety products.

Outcome: Associates the company, store, or organization with community concerns.

Promotional Ideas:

  • Child Passenger Safety: Provide information about keeping children from injury in accidents by writing blog posts, holding educational events, and donating car seats to related events.
  • Emergency Preparedness: Provide refrigerator checklists of emergency contact information or emergency response procedures.
  • Buzzed Driving Prevention: Despite a decrease in the number of drunk driving incidents, in 2010, 10,228 lives were lost in accidents related to intoxicated driving. – that’s one person every 51 minutes. To demonstrate the level of impairment, sponsor an experiential computer experience that approximates the loss of coordination and perception when drugs or alcohol are used.
  • Driving while Texting Prevention: Motor vehicle crashes remain the nation’s leading cause of unintentional death. A major contributing factor is distracted driving. NSC estimates 23% of all motor vehicle crashes involve cell phone use behind the wheel. Set up a traffic cone course for people to drive while texting. Score based on time and the number of collisions with obstacles.
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