Promotional Ideas For National Safety Month

June is National Safety Month. With the U.S. seeing the highest number of workplace deaths since 2007 – 5,333 fatal workplace injuries in 2019 – this observance is more important than ever.  Sponsored by the National Safety Council, there are countless ways your business can tie in with this event.

Useful for: Organizations that provide insurance, disaster prevention, and recovery, automotive services, home repair, children’s safety products.

Outcome: Associates the company, store, or organization with community concerns.

Promotional Ideas For National Safety Month

• Child Passenger Safety: Provide information about keeping children from injury in accidents by writing blog posts, holding educational events, and donating car seats to related events.
• Emergency Preparedness: Provide refrigerator checklists of the emergency contact information or emergency response procedures.
• Buzzed Driving Prevention: Despite a decrease in the number of drunk driving incidents, in 2010, 10,228 lives were lost in accidents related to intoxicated driving. – that’s one person every 51 minutes. To demonstrate the level of impairment, sponsor an experiential computer experience that approximates the loss of coordination and perception when drugs or alcohol are used.
• Driving while Texting Prevention: Motor vehicle crashes remain the nation’s leading cause of unintentional death. A major contributing factor is distracted driving. NSC estimates 23% of all motor vehicle crashes involve cell phone use behind the wheel. Set up a traffic cone course for people to drive while texting. Score based on time and the number of collisions with obstacles.
• COVID-19 Awareness: Cases of coronavirus, or COVID-19, have surpassed 146 million worldwide, according to the Center for Systems Science and Engineering at Johns Hopkins University, with more than 32 million cases in the United States. Design programs to keep your employees and bring awareness of precautions for your customers and prospects.

The National Safety Council suggests you can break this up with a special emphasis each week.

Check out our weekly topics: 

Week 1 – Prevent Incidents Before They Start: Identifying risks and taking proactive safety measures to reduce hazard exposure on important topics from ergonomics to chemical management is crucial to creating a safe workplace.

Week 2 – Address Ongoing COVID-19 Safety Concerns: As the pandemic continues, employers play an important role in returning to physical workspaces, building trust around vaccines, mental health, and so much more.

Week 3 – It’s Vital to Feel Safe on the Job: Being able to be oneself at work without fear of retaliation is necessary for an inclusive safety culture. Leading organizations focus not only on physical safety but psychological safety as well.

Week 4 – Advance Your Safety Journey: Safety is all about continuous improvement. Whether organizationally or individually, NSC can help provide guidance for your path forward.

See more at the National Safety Council

Promotional Ideas For National Safety Month