Summer Olympic ™ Marketing

Olympic MarketingThe 2020 Summer Olympics™, officially the Games of the XXXII Olympiad and also known as Tokyo 2020, is an upcoming international multi-sport event scheduled to be held from 23 July to 8 August 2021 in Tokyo, Japan. This was postponed from 2020 due to COVID-19  to 2021.

This is a great chance for businesses and organizations to increase enthusiasm for your enterprise along with rooting for their favorites.

However,  Be careful in using the word “Olympics” and the Olympic trademark however in your marketing. The name of the venerable games that originated in ancient Greece is trademarked so be sure to use euphemisms (such as the summer games), unless you are , of course, an official sp0nsor.

All of the symbols of the Olympic Games, including the famous multicolored rings, are trademarked under U.S. law. … In general, you should shy away from using any Olympic-related symbol, slogan, or term in any advertising or promotional announcements that aren’t graced by the approval of the IOC.

Useful for: Almost any for-profit or not-for-profit organization interested in Olympic marketing.

Outcome: Brings the events that are happening halfway around the world into the local neighborhood.

Promotional Ideas:

  • Research athletes who will be likely favorites and the sports in which they are competing.  Begin sending out updates to your contacts with your branding.
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