Promotional, Marketing & Events Calendar

calendarAlmost every day of the year offers a unique opportunity for businesses and nonprofit organizations to tie in advertising or promotion. As you browse this list, look for ideas that fit with your particular business.  A little creative thinking will give you lots of ways to build great promotional campaigns. For many dates, we have added a link for more information or ideas.

Items marked as a Retail Sales Event are typically yearly events where retail stores place a specific emphasis and are often high traffic times.


Events for 2018


Be Kind to Food Servers Month
Get Organized Month
Get To Know Your Customer Day January 18, 2018
New Years – Retail Sales Event – January 1, 2018
National Blood Donor Month
National Thank Your Customer Week (1st week of January)
Martin Luther King, Jr. Day  Monday, January 15, 2018


Ground Hog Day –  February 2,2018
Super Bowl Sunday -Feb 4, 2018

Random Acts of Kindness Day – February 17, 2018
President’s Day Monday February 19, 2018 – Retail Sales Event
National Tooth Fairy Day –  February 28, 2018
National Time Management Month
American Heart Month
National Black History Month
Valentine’s Day – February 14
Love Your Pet Day – February 20



Credit Education Month
Daylight Savings Time Begins Sunday, March 4, 2018
International Idea Month
National Kidney Month
National Credit Education Month
National Procrastination Week – March 4-11
St. Patrick’s Day – March 17
National Ad Day – March 20
Make Up Your Own Holiday Day – March 26
National Mom-and-Pop Business Owners Day – March 29


Easter – Sunday, April 1, 2018|
Stress Awarenesse Month
Physical Awarness Month
Alcohol Awareness Month
Get To Know Your Customer Day – April 19, 2018
Earth Day – April 22
Administrative Professionals Day – Wednesday, April 25, 2018


Teacher Appreciation Week – May 7 – 11, 2018
Teacher Appreciation Day – Tuesday, May 8, 2018
Allergy/Asthma Awareness Month
  Idea:  Awareness Bracelets for the cause
Arthritis Awareness Month
  Idea:  Awareness Bracelets for the cause
National Barbecue Month
National Good Car-Keeping Month
National Hamburger Month
National Military Appreciation Month
  Idea:  Patriotic Promotions  -Fly Your Flag
Memorial Day – Monday, May 28, 2017
  Idea:  Patriotic Promotions  -Fly Your Flag
Graduation from High School or College  –  Retail Sales Event


Dairy Month
National Safety Month
Men’s Health Month
World Environment Day  – June 5
Father’s Day  June 17, 2018 Retail Sales Event
Fireworks Safety Months – (June 1-July 31)


Christmas in July    Retail Sales Event
July 4th – Independence Day  Retail Sales Event
National Black Family Month
National Cell Phone Courtesy Month
National Hot Dog Month
Get To Know Your Customer Day July 19, 2018


Back to School   Retail Sales Event
National Family Fun Month
Children’s Eye Health and Safety Month
National Immunization Awareness Month
National Tooth Fairy Day –  August 22, 2018
National Night Out ™  – August 7, 2018


National Cholesterol Education Month
Baby Safety Month
National Drug Addiction and Alcohol Recovery Month
National Food Safety Education Month
Hispanic Heritage Month
Labor Day Monday, September 3, 2018  – Retail Sales Event
National Grandparents Day  Sunday, September 9, 2018


Adopt a Dog Month
Fire Prevention Week – October 8=12, 2018
Customer Service Week October 1=5, 2108
National Diversity Day – October  27, 2018
Get To Know Your Customer Day – October 18, 2018
Make A Difference Day – October 27, 2018
National Book Month
National Breast Cancer Awareness Month 
National Dental Hygiene Month
National Cyber Security Awareness Month
Adopt-A-Shelter-Dog Month
National Crime Prevention Month
National Cat Day
Halloween October 31  – Retail Sales Event


Daylight Savings Time Ends – Sunday, November 4, 2018
Veterans Day   November 11
American Education Week November 
America Recycles Day  November 15
Black Friday – November 23, 2019 – Retail Sales Event
Thanksgiving Day – November 22, 2018
Small Business Saturday – November 24, 2018
National Adoption Month
National Home Care Month
National Hospice & Home Care Month
American Diabetes Awareness Month ®
National Alzheimer’s Disease Awareness Month


World Aids Month
National Made in America Month
Holiday Gift Giving
National Drunk and Drugged Driving Prevention Month
Identity Theft Prevention and Awareness Month
Chanukah / Hanukkah    December 12-, 2017 – December 20, 2017
Christmas December 25  Retail Sales Event
Kwanzaa December 26  Retail Sales Event
New Year’s Eve  December 31  Retail Sales Event

Bagwell Marketing

Other Events Not Held Every Year

Winter Olympics – 2018
Election Day

Promotional Marketing & Events Calendar |Retail Marketing and Advertising Calendar

No comments yet.

Leave a Reply