Promotional, Marketing & Events Calendar

Marketing Events CalendarAlmost every day of the year offers a unique opportunity for businesses and nonprofit organizations to tie in advertising or promotion. As you browse this marketing events calendar list, look for ideas that fit with your particular business.  A little creative thinking will give you lots of ways to build great promotional campaigns. For many dates, we have added a link for more information or ideas.

Items marked as a Retail Sales Event are typically yearly events where retail stores place a specific emphasis and are often high traffic times.

Marketing Events Calendar for 2023




Christmas in July    Retail Sales Event
July 4th – Independence Day  Retail Sales Event
National Black Family Month
National Cell Phone Courtesy Month
National Hot Dog Month
Get To Know Your Customer Day  July 17. 2023 (3rd Thursday of the Month)


Back to School   Retail Sales Event
National Family Fun Month
National Golf Month
National Eye Exam Month
Children’s Eye Health and Safety Month
National Immunization Awareness Month
National Tooth Fairy Day –  August 22
National Night Out ™  – August 1, 2023 (First Tuesday in August)


National Cholesterol Education Month
Baby Safety Month
National Drug Addiction and Alcohol Recovery Month
National Food Safety Education Month
Hispanic Heritage Month
Labor Day Monday, September 4, 2023  – Retail Sales Event
Constitution Day – September 17
National Grandparents Day  Sunday, September 10, 2022


Fire Prevention Week – October 8-14, 2023
Customer Service Week October 2-6, 2022
Get To Know Your Customer Day – October 19, 2023
Make A Difference Day – October 28, 2023
National Book Month
National Breast Cancer Awareness Month 
National Dental Hygiene Month
National Cyber Security Awareness Month
Adopt-A-Shelter-Dog Month
National Crime Prevention Month
National Cat Day
Halloween October 31  – Retail Sales Event


Daylight Savings Time Ends – Sunday, November 5, 2023
Veterans Day, November 11
American Education Week November 
America Recycles Day  November 15
Black Friday – November 24, 2023 – Retail Sales Event
Thanksgiving Day – November 23, 2023
Small Business Saturday – November 25, 2023
Chanukah / Hanukkah    December 7-15, 2023
National Adoption Month
National Home Care Month
National Hospice & Home Care Month
American Diabetes Awareness Month ®
National Alzheimer’s Disease Awareness Month


World Aids Month
National Made in America Month
Holiday Gift Giving
National Drunk and Drugged Driving Prevention Month
Identity Theft Prevention and Awareness Month
Christmas December 25  Retail Sales Event
Kwanzaa December 26  Retail Sales Event
New Year’s Eve  December 31  Retail Sales Event

Events for 2024


Be Kind to Food Servers Month
Get Organized Month
National Walk Your Dog Month
Get To Know Your Customer Day January 18, 2024
New Year – Retail Sales Event – January 1
National Blood Donor Month
National Thank Your Customer Week (1st week of January)
Martin Luther King, Jr. Day is the Third Monday in January


Ground Hog Day –  February 2
Super Bowl Sunday -Feb 10, 2024

Random Acts of Kindness Day – February 17
President’s Day Monday, February 19, 2024 – Retail Sales Event
National Tooth Fairy Day –  February 28
National Time Management Month
American Heart Month
National Black History Month
Valentine’s Day – February 14
Love Your Pet Day – February 20


Credit Education Month – March 14- April 5
March Madness
Daylight Savings Time Begins Sunday, March 10, 2024
International Idea Month
National Kidney Month
National Credit Education Month
National Women’s Month
National Procrastination Week – First Two Weeks In March or Whenever it is convenient
St. Patrick’s Day – March 17
National Ad Day – March 20
Make Up Your Own Holiday Day – March 26
National Mom-and-Pop Business Owners Day – March 29


Easter – Sunday, March 31, 2024
Stress Awareness Month
Physical Awareness Month
Alcohol Awareness Month
Get To Know Your Customer Day – Third Thursday of Each Quarter April 18, 2024
Earth Day – April 22
Administrative Professionals Day – Wednesday, April 24, 2024


Teacher Appreciation Week – May 8-12, 2024
Teacher Appreciation Day – Tuesday, May 9, 2024
National Nurses Day – May 6 each year
Allergy/Asthma Awareness Month
  Idea:  Awareness Bracelets for the cause
Arthritis Awareness Month
   Idea:  Awareness Bracelets for the cause
National Physical Fitness & Sports Month
National Barbecue Month
National Good Car-Keeping Month
National Hamburger Month
National Military Appreciation Month
  Idea:  Patriotic Promotions  -Fly Your Flag
Memorial Day – Monday, May 27, 2024
  Idea:  Patriotic Promotions  -Fly Your Flag
Graduation from High School or College  –  Retail Sales Event


Dairy Month
National Safety Month
Men’s Health Month
World Environment Day  – June 5
Father’s Day  June 16, 2024-  Retail Sales Event
Fireworks Safety Months – (June 1-July 31)

Bagwell Marketing

Other Events Not Held Every Year

Winter Olympics
Summer Olympics
Election Day


Promotional Marketing Events Calendar |Retail Marketing and Advertising Calendar

6 Responses to “Promotional, Marketing & Events Calendar”

  1. Avatar for John Bagwell
    Margo Mayorga February 14, 2019 at 7:13 am #

    thanks a lot for sharing with us.

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  3. Avatar for John Bagwell
    Kayleigh July 1, 2019 at 8:45 pm #

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  4. Avatar for John Bagwell
    Jerrod Aleman March 28, 2020 at 5:03 am #

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