Almost every day of the year offers businesses and nonprofit organizations a unique opportunity to tie in advertising or promotion. As you browse this marketing events calendar list, look for ideas that fit your business. Creative thinking will give you many ways to build great promotional campaigns. We have added a link for many dates for more information or ideas.
Items marked as Retail Sales Events are typically yearly events where retail stores place a specific emphasis and are often high-traffic times.
Promotional and Marketing Ideas For 2025
September
National Cholesterol Education Month
Baby Safety Month
National Drug Addiction and Alcohol Recovery Month
National Food Safety Education Month
Hispanic Heritage Month
Labor Day, Monday, September 1, 2025 – Retail Sales Event Fly Your Flag Today
Patriot Day – September 11 Fly Your Flag Today
Constitution Day – September 17 – Fly Your Flag Today
US Army Birthday, September 18. Fly Your Flag Today
National POW/MIA Recognition Day – September 20 Fly Your Flag Today
Gold Star Mothers and Family Day – September 29 Fly Your Flag Today
National Grandparents Day is Sunday, September 7, 2025 (the First Sunday after Labor Day)
More September Promotional Ideas
October
Fire Prevention Week – October 5-11, 2025
Customer Service Week October 6-10.2-25
Get To Know Your Customer Day – Third Thursday of October
Make A Difference Day (4th Sunday in October)
National Book Month
National Breast Cancer Awareness Month
National Dental Hygiene Month
National Cyber Security Awareness Month
Adopt-A-Shelter-Dog Month
National Crime Prevention Month
National Cat Day
Halloween October 31 – Retail Sales Event
November
Daylight Savings Time Ends – Sunday, November 2, 2025
Veterans Day, November 11: Fly Your Flag Today
American Education Week in November
America Recycles Day November 15
Black Friday – November 28, 2025 – Retail Sales Event
Thanksgiving Day – November 27, 2025
Small Business Saturday – November 29, 2025
National Adoption Month
National Hospice & Home Care Month
American Diabetes Awareness Month ®
National Alzheimer’s Disease Awareness Month
More November Promotional Ideas
December
World Aids Month
National Made in America Month
Holiday Gift Giving
National Drunk and Drugged Driving Prevention Month
Identity Theft Prevention and Awareness Month
Christmas December 25 Retail Sales Event
Kwanzaa December 26 Retail Sales Event
New Year’s Eve December 31 Retail Sales Event
Chanukah / Hanukkah December 13, 2025 – December 22, 2025
2026
January
Be Kind to Food Servers Month
Get Organized Month
National Walk Your Dog Month
Get To Know Your Customer Day January 15, 2026, Third Thursday of the Month
New Year – Retail Sales Event – January 1National Blood Donor Month
National Thank Your Customer Week (1st week of January)
Martin Luther King Jr. Day is the Third Monday in January
February
Ground Hog Day – February 2
Super Bowl Sunday -February 8, 2026
Random Acts of Kindness Day – February 17
Mardi Gras is celebrated on the Tuesday before Ash Wednesday, which is the day that marks the beginning of Lent. This means that the date of Mardi Gras changes each year. February 17, 2026
President’s Day, Monday, February 17, 2025 – Retail Sales Event Fly Your Flag Today
National Tooth Fairy Day – February 28 National Time Management Month
American Heart Month
National Black History Month
Valentine’s Day – February 14
Love Your Pet Day – February 20
March
Credit Education Month
March Madness
Daylight Saving Time Begins
International Idea Month
National Kidney Month
National Credit Education Month
National Women’s Month
National Procrastination Week – First Two Weeks In March or Whenever It Is Convenient
St. Patrick’s Day – March 17
National Ad Day – March 20
National Medal of Honor Day is March 25
Make Up Your Own Holiday Day – March 26
National Mom-and-Pop Business Owners Day – March 29
April
Easter Sunday, April 5, 2025
Stress Awareness Month
Physical Awareness Month
Alcohol Awareness Month
Get To Know Your Customer Day – Third Thursday of Each Quarter
Earth Day – April 22
Administrative Professionals Day – Wednesday, April 22, 2026
May
Cinco de Mayo – May 5
Teacher Appreciation Week – May 4-8, 2026
Teacher Appreciation Day – Tuesday, May 5, 2026
National Nurses Day – May 6 each year
Allergy/Asthma Awareness Month
Idea: Awareness Bracelets for the Cause
Arthritis Awareness Month
Idea: Awareness Bracelets for the Cause
National Physical Fitness & Sports Month
National Barbecue Month
National Good Car-Keeping Month
National Hamburger Month
National Military Appreciation Month
Idea: Patriotic Promotions -Fly Your Flag
Memorial Day – Monday, May 25, 2026
Idea: Patriotic Promotions -Fly Your Flag
Graduation from High School or College – Retail Sales Event
June
Adopt A Cat Month
Dairy Month
National Safety Month
Men’s Health Month
World Environment Day – June 5 (each year)
Father’s Day, June 21, 2025, Retail Sales Event
Fireworks Safety Months – (June 1- July 31)
July
Christmas in July Retail Sales Event
July 4 – Independence Day Retail Sales Event: When To Fly Your Flag
National Black Family Month
National Cell Phone Courtesy Month
National Hot Dog Month
Get To Know Your Customer Day (3rd Thursday of July)
August
Back to School Retail Sales Event
National Family Fun Month
National Golf Month
National Eye Exam Month
Children’s Eye Health and Safety Month
National Immunization Awareness Month
National Tooth Fairy Day – August 22
National Night Out ™ (First Tuesday in August)
National Purple Heart Day – August 7
More Details on How To Promote May Events
Go to my LATEST BLOG POST
Bagwell Marketing
Other Events Not Held Every Year
Winter Olympics
Summer Olympics
Election Day
HT
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