Promotional, Marketing & Events Calendar

calendarAlmost every day of the year offers a unique opportunity for businesses and nonprofit organizations to tie in advertising or promotion. As you browse this list, look for ideas that fit with your particular business.  A little creative thinking will give you lots of ways to build great promotional campaigns. For many dates, we have added a link for more information or ideas.

Items marked as a Retail Sales Event are typically yearly events where retail stores place a specific emphasis and are often high traffic times.


Events for 2017


Daylight Savings Time Ends – November 5, 2016
Veterans Day   November 11
American Education Week November 13-17, 2017
America Recycles Day  November 15
Black Friday – November 24, 2017 – Retail Sales Event
Thanksgiving Day – November 23, 2017
Small Business Saturday – November 25, 2017
National Adoption Month
National Home Care Month
National Hospice & Home Care Month
American Diabetes Awareness Month ®
National Alzheimer’s Disease Awareness Month


World Aids Month
National Made in America Month
Holiday Gift Giving
National Drunk and Drugged Driving Prevention Month
Identity Theft Prevention and Awareness Month
Chanukah / Hanukkah    December 12-, 2017 – December 20, 2017
Christmas December 25  Retail Sales Event
Kwanzaa December 26 – January 1 Retail Sales Event
New Year’s Eve  December 31  Retail Sales Event



Be Kind to Food Servers Month
Get Organized Month
Get To Know Your Customer Day January 18, 2018
New Years – Retail Sales Event – January 1, 2017
National Blood Donor Month
National Thank Your Customer Week (1st week of January)
Martin Luther King, Jr. Day  Monday, January 16, 2017


Ground Hog Day –  February 2,2017
Super Bowl Sunday -Feb 5, 2017

Random Acts of Kindness Week – February 12-18, 2017
President’s Day Monday February 20, 2017 – Retail Sales Event
National Tooth Fairy Day –  February 28, 2017
American Heart Month
National Black History Month
Valentine’s Day – February 14



Credit Education Month
International Idea Month
National Kidney Month
National Procrastination Week – March 5 -11, 2017
St. Patrick’s Day – March 17, 2017
Make Up Your Own Holiday Day – March 26, 2017


Alcohol Awareness Month
Get To Know Your Customer Day – April 19, 2018
Earth Day – April 22
Easter – April 16, 2017
Administrative Professionals Day – April 26, 2017


Teacher Appreciation Week – May 1-5, 2017
Teacher Appreciation Day – Tuesday May 2, 2017
Allergy/Asthma Awareness Month
  Idea:  Awareness Bracelets for the cause
Arthritis Awareness Month
  Idea:  Awareness Bracelets for the cause
National Barbecue Month
National Good Car-Keeping Month
National Hamburger Month
National Military Appreciation Month
  Idea:  Patriotic Promotions  -Fly Your Flag
Memorial Day – Monday May 29, 2017
  Idea:  Patriotic Promotions  -Fly Your Flag
Graduation from High School or College  –  Retail Sales Event


Dairy Month
National Safety Month
Men’s Health Month
World Environment Day  – June 5
Father’s Day  June 18, 2017 Retail Sales Event
Fireworks Safety Months – (June 1-July 31)


Christmas in July    Retail Sales Event
July 4th – Independence Day  Retail Sales Event
National Black Family Month
National Cell Phone Courtesy Month
National Hot Dog Month
Get To Know Your Customer Day July 19, 2018


Back to School   Retail Sales Event
National Family Fun Month
Children’s Eye Health and Safety Month
National Immunization Awareness Month
National Night Out ™  – August 1, 2017


National Cholesterol Education Month
Baby Safety Month
National Drug Addiction and Alcohol Recovery Month
National Food Safety Education Month
Hispanic Heritage Month
Labor Day Monday September 4, 2017  – Retail Sales Event
National Grandparents Day  Sunday, September 101, 2017


Adopt a Dog Month
Fire Prevention Week – October 8-14, 2016
Customer Service Week October 2-76, 2016
National Diversity Day – October 6, 2016
Get To Know Your Customer Day – October 19, 2017
Make A Difference Day – October 28, 2017
National Book Month
National Breast Cancer Awareness Month 
National Dental Hygiene Month
National Cyber Security Awareness Month
Adopt-A-Shelter-Dog Month
National Crime Prevention Month
National Cat Day
Halloween October 31  – Retail Sales Event

Bagwell Marketing

Other Events Not Held Every Year

Winter Olympics – 2018
Election Day

Promotional Marketing & Events Calendar |Retail Marketing and Advertising Calendar

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