This is the season to order your promotional calendars to give away in November, December, and January.

Why Give Away Promotional Calendars?

Even today,  personalized calendars remain one of the most popular promotional products. People like to have a calendar on the wall despite the proliferation of computer organizers, smartphones, and other virtual data scheduling systems.

A tangible calendar consistently reminds a client’s schedule whenever they walk by. A quick glance lets them stay on top of their appointments and plan ahead. Without having to turn on a device or remember to check one, they have a constant reminder of you throughout their day.

On top of that, an attractive calendar is decorative. It adds something to the office or home where it is displayed. The business’s contact information and branding will be constantly associated with something your clients like. Studies show that calendars are appreciated and that the products and services of the company that provided the calendar are purchased.

What Kind of Advertising Calendar to Choose?

Depending on your goals, there are several different calendar formats available. Wall calendars, with another picture for each month and room for taking notes on each date, continue to be our best seller. Magnet calendars for refrigerators are also very popular.

Desk calendars are also a good choice because they can stay up with activities day by day and take notes throughout the week. Many people still prefer to use paper diaries and planners that they carry with them to keep their lives organized. Those continue to be good choices for promoters.

The Look of the Calendar

If you are selecting a calendar with pictures associated with each month, many possible designs are available. You only need to decide which image will most likely appeal to your customers.

Patriotic themes, landscapes, cute baby animals, and nostalgia are popular for general distribution. If you give calendars to customers with interests in common with yours, you may want to choose something that reflects that. For instance, if you are a country club or golf shop, you may want to hand out calendars with photos of golf courses or famous golfers. If you are a car repair shop, how about antique cars? A dress shop might want to use illustrations of fashions through the ages.

Most people check their calendars between three and five times per day. Every 100 calendars you distribute could give you up to 500 impressions more than 300 times per year. That’s a lot of exposure for your business!

Calendars are an excellent promotional choice as people begin to think about the upcoming year because they make a great thank-you gift and reinforce your relationship with your customers. Just remember to order them soon to be ready when you need them.

For more information about promotional calendars, please contact Bagwell Promotions.

How Your Customers and Prospects Use Calendars

A Study of Calendar Usage In U.S. Households conducted by the Promotional Products Association International shows the imprinted promotional calendar is one of the most complex working advertising promotions.

• 41% still prefer to use a physical calendar in a fixed location
• 82% of households enjoy receiving calendars as a complimentary gift
• 78% of households that had a printed calendar at home had at least one advertising calendar
• 72% could remember the product,  service,  or message advertised
• 35% preferred a calendar in a fixed location
• 74% of respondents who recalled receiving at least one promotional calendar could remember the name of the company advertised