The best promotional products appeal to your customers’ emotional responses or values, are aligned with your product or service, or serve as active reminders of your business. The more of those criteria you can meet, the more likely you are to make a lasting impression on your clients.
Promotional products that resonate with your customers’ emotions and values could include:
- Objects that celebrate the event where they are provided;
An example would be Awareness Bracelets that celebrate the social cause of the organization.
- Giveaways that remind recipients of their values;
These seed embedded Christian bookmarks remind church congregations of their faith, and the season.
- Funny, clever or nostalgic articles that are fun to receive;
This Bee Great Pen will bring a smile to every face.
- Gifts aligned with your product or service;
This Children’s Patient Kit is perfect for any dentist, clinic or hospital that serves youngsters. Give these away to welcome new patients to the practice.
Active reminders of your business will be used by your customers again and again so they are perfect for promotions. The best ones are:
- Retained because they have reusable information;
Because refrigerator magnets stay in the main traffic area of the home, they will keep your phone number and address handy.
- Very practical;
Hand sanitizers are a great match for any community service organization including recreational clubs, schools, and medical clinics or hospitals.
- Used repetitively;
These heart-shaped USB drives are perfect for Valentine’s Day, Mother’s Day, or any charity that provides a heart of support related service.
To select the most powerful promotional products, brainstorm about who you are, what you do, and who your customers are. Select items that create a strong positive impression, are in keeping with your brand identity and spark the recipient’s emotions.