The National Retail Federation is predicting that the 2013 retail back-to-school season could be off by as much as 13%. That’s not so good news for retail stores that sell clothing and typical back to school supplies.
Since there will be less dollars in the marketplace, retailers will have to find creative ways to drive traffic into the local stores. A recent article in Ad Age gives details on how parents are cutting corners and looking for sales early this year. The article also notes that nearly one-quarter of families say they will begin shopping at least two months before school starts.
With some school districts starting in mid August, many shoppers are already purchasing school supplies and clothing.
Many states offer a tax-free weekend — generally one or two weeks prior to when school starts.
One way to promote traffic to a retail store is with sweepstakes or contest. A popular promotion is the Giant Crayon Sweepstakes. Everything needed for a successful promotion is included — entry box, entry blanks, promotion material and the giveaway.
A remote broadcast on a local radio station can also draw traffic.
For information see Promotional Ideas for Back-to-School.