August 21 – Senior Citizen’s Day

Senior Citizen's DayUseful for: Senior centers, assisted-living facilities, 55-and-over communities, spas, gyms and restaurants.

Outcome: Builds visibility with members of the senior demographic. Stress iconic nostalgic promotions that connect to older customers and remind them of their value and contributions to today’s world.

Promotional Ideas:

  • Nostalgia Themed Day: Establish a celebration of an activity popular in earlier decades that includes appropriate clothing, decorations, and communications. For instance, hold a 50s hop dance or disco night.
  • Tail Gate: Provide barbequed hot dogs or hamburgers with chips and condiments for a senior group at a local sports event. They will enjoy revisiting fond memories about when they were young.
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