There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant near the stadium or theater and promoting your business alongside that of the […]
Tag Archives: advertising
Every Door Direct Mail
Consider Direct Mail For Your Marketing Companies who were persuaded to switch from traditional media to email marketing are coming back to direct mail. Originally, Email was touted as significantly […]
Laws of the Font
There’s been a controversy in Michigan over the legality of the font size on a ballot initiative. The state law requires that the headline or summary description for petitions must […]
Customer Insights: What You Know Makes the Difference
How much do you know about your customers? Studies show that what we think we know is unreliable for decision-making because we are too often influenced by what we want […]
Is Your Business Mail Being Delivered?
One of my clients wondered how to be certain that his direct mail was being delivered. It’s a good question. Every business or non-profit should ask that question if they are […]
Advertising Basics: Make it Easy for Your Customers
A recent advertising insert in the Dallas Morning News caught my attention, not for what it said, but for what was not included. The large full color insert for Conn’s […]
Marketing Requires Planning
“Good fortune is what happens when opportunity meets with planning.” –Thomas Alva Edison Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing […]
Frequency and Reach
As you advertise your business you need to find a balance between Frequency (how often your ad is distributed) and Reach (the number of people in your audience). Taken together, […]
Neighborhood Direct Marketing Made Easy
Direct marketing has been on my mind a lot lately, so I have written several blog posts about it. For example, on June 12th I wrote about Every Door Direct […]
Reach out with Google+ Local
In the last couple of weeks, Google Places was supplanted by Google+ Local and Google has been publicizing the changes and opportunities on their blog. They plan to keep adding […]
More About Every Door Direct Mail
You’ve probably seen the television commercials from the Post Office about Every Door Direct Mail. Maybe you have wondered what that was all about. The Postal Service is investing heavily […]
Promotional Calendars Make Business Sense
This is the season to order your promotional calendars to give away in November, December, and January. To have them available in time, the bulk of the orders will need […]