Tag Archives: advertising

Direct Mail

Every Door Direct Mail

Consider Direct Mail For Your Marketing Companies who were persuaded to switch from traditional media to email marketing are coming back to direct mail. Originally, Email was touted as significantly less expensive, but marketers have found that it is difficult to minimize bounce rates and achieve click-throughs. Convincing prospects to provide good email addresses can […]

Avoid Trademark Issues

Coordinating Marketing with Big Events: Avoid Trademark Issues

There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant in the vicinity of the stadium or theater and promoting your business alongside that of the big event can help both interests. Avoid trademark issues and the risks, however. The Super Bowl Trademark Super Bowl Sunday offers terrific […]

Laws of the Font

There’s been a  controversy in Michigan over the legality of the font size on a ballot initiative. The state law requires that the headline or summary description for petitions must be in 14 point boldface. Opponents of the proposed law asserted that the font choice of the ballot proposal did not conform to the legal […]

Preparing for “The Holidays”

This is the season to order your promotional calendars to give away in November, December and January. To have them available in time, the bulk of the orders will need to be in by late August. Why Give Away Promotional Calendars? Even in 2013, personalized calendars remain one of the most popular promotional products purchased […]

Is Your Business Mail Being Delivered?

One of my clients wondered how to be certain that his direct mail was being delivered. It’s a good question. Every business or non-profit should ask that question if they are sending much direct mail. From time-to-time you hear stories about some rogue postal carrier dropping all his “junk mail” in a dumpster instead of delivering […]

Marketing Requires Planning

 “Good fortune is what happens when opportunity meets with planning.” –Thomas Alva Edison Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing dollars to be well spent some preparation is required before implementation. It is important to plan far enough ahead to establish objectives, determine processes for […]

Frequency and Reach

As you advertise your business you need to find a balance between Frequency (how often your ad is distributed) and Reach (the number of people in your audience). Taken together, these two factors go into the number of impressions your ad accumulates. You want your ad to be broadcast enough times for it to be […]

Reach out with Google+ Local

In the last couple of weeks, Google Places  was supplanted by Google+ Local and Google has been publicizing the changes and opportunities on their blog.  They plan to keep adding more profile dimensions to help users refine the quality of the information they receive and eventually Google Places will disappear. For the meantime, Google recommends […]

More About Every Door Direct Mail

You’ve probably seen the television commercials from the Post Office about Every Door Direct Mail. Maybe you have wondered what that was all about. The Postal Service is investing heavily in Every Door Direct Mail, also known as EDDM. In fact, there are those that think EDDM will help “save the post office” from all […]