There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant near the stadium or theater and promoting your business alongside that of the […]

There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant near the stadium or theater and promoting your business alongside that of the […]
Consider Direct Mail For Your Marketing Companies who were persuaded to switch from traditional media to email marketing are coming back to direct mail. Originally, Email was touted as significantly […]
There’s been a controversy in Michigan over the legality of the font size on a ballot initiative. The state law requires that the headline or summary description for petitions must […]
How much do you know about your customers? Studies show that what we think we know is unreliable for decision-making because we are too often influenced by what we want […]
One of my clients wondered how to be certain that his direct mail was being delivered. It’s a good question. Every business or non-profit should ask that question if they are […]
A recent advertising insert in the Dallas Morning News caught my attention, not for what it said, but for what was not included. The large full color insert for Conn’s […]
“Good fortune is what happens when opportunity meets with planning.” –Thomas Alva Edison Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing […]
As you advertise your business you need to find a balance between Frequency (how often your ad is distributed) and Reach (the number of people in your audience). Taken together, […]
Direct marketing has been on my mind a lot lately, so I have written several blog posts about it. For example, on June 12th I wrote about Every Door Direct […]
In the last couple of weeks, Google Places was supplanted by Google+ Local and Google has been publicizing the changes and opportunities on their blog. They plan to keep adding […]
You’ve probably seen the television commercials from the Post Office about Every Door Direct Mail. Maybe you have wondered what that was all about. The Postal Service is investing heavily […]
This is the season to order your promotional calendars to give away in November, December, and January. To have them available in time, the bulk of the orders will need […]