Making The Most of “Lumpy Mail” Direct mail is one of the best marketing strategies for any business or organization. It is more likely to be retained by the recipient, […]
Tag Archives: direct mail
Every Door Direct Mail
Consider Direct Mail For Your Marketing Companies who were persuaded to switch from traditional media to email marketing are coming back to direct mail. Originally, Email was touted as significantly […]
Is Your Business Mail Being Delivered?
One of my clients wondered how to be certain that his direct mail was being delivered. It’s a good question. Every business or non-profit should ask that question if they are […]
Advertising Basics: Make it Easy for Your Customers
A recent advertising insert in the Dallas Morning News caught my attention, not for what it said, but for what was not included. The large full color insert for Conn’s […]
Marketing Requires Planning
“Good fortune is what happens when opportunity meets with planning.” –Thomas Alva Edison Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing […]
Neighborhood Direct Marketing Made Easy
Direct marketing has been on my mind a lot lately, so I have written several blog posts about it. For example, on June 12th I wrote about Every Door Direct […]
More About Every Door Direct Mail
You’ve probably seen the television commercials from the Post Office about Every Door Direct Mail. Maybe you have wondered what that was all about. The Postal Service is investing heavily […]