Tag Archives: John Bagwell

Coordinating Marketing with Big Events: Avoid Trademark Issues

There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant in the vicinity of the stadium or theater and promoting your business alongside with that of the big event can be helpful for both interests. Avoid the risks however. The Super Bowl Trademark Super Bowl Sunday offers terrific […]

Laws of the Font

There’s been a  controversy in Michigan over the legality of the font size on a ballot initiative. The state law requires that the headline or summary description for petitions must be in 14 point boldface. Opponents of the proposed law asserted that the font choice of the ballot proposal did not conform to the legal […]

Market With Color

During the recent APRO Conference in Memphis (Association of Progressive Rental Organizations) I attended a session about the importance of color in advertising. The speaker was Denise Turner of Color Turners. All of the factors that contribute to the design of a promotional piece are important, of course—but be sure you don’t neglect the color […]

Public Relations: The Eyes Have It!

Once again I wonder, “What were they thinking?” The recent flap over uniforms made-in-China for American Olympic athletes is the reason. This is another public relations controversy that could have been avoided with a little common sense. Who on the USA Olympic Committee thought this was a good idea in the first place? After all, this […]

Preparing for “The Holidays”

This is the season to order your promotional calendars to give away in November, December and January. To have them available in time, the bulk of the orders will need to be in by late August. Why Give Away Promotional Calendars? Even in 2013, personalized calendars remain one of the most popular promotional products purchased […]

Is Your Business Mail Being Delivered?

One of my clients wondered how to be certain that his direct mail was being delivered. It’s a good question. Every business or non-profit should ask that question if they are sending much direct mail. From time-to-time you hear stories about some rogue postal carrier dropping all his “junk mail” in a dumpster instead of delivering […]