Making The Most of “Lumpy Mail” Direct mail is one of the best marketing strategies for any business or organization. It is more likely to be retained by the recipient, […]

Making The Most of “Lumpy Mail” Direct mail is one of the best marketing strategies for any business or organization. It is more likely to be retained by the recipient, […]
Green Marketing is one of the new buzzwords in the industry. Your marketing needs to conform with the brand identity you are trying to project. Every tactic you use to […]
There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant near the stadium or theater and promoting your business alongside that of the […]
Consider Direct Mail For Your Marketing Companies who were persuaded to switch from traditional media to email marketing are coming back to direct mail. Originally, Email was touted as significantly […]
How to Increase Retail Traffic During the Summer During the summer, it can be difficult for retail stores to keep a steady stream of traffic. Memorial Day, July 4th and […]
One of our clients is rolling out a program this week to track where people saw or heard their advertising. It reminded me of how difficult it is to get […]
There’s been a controversy in Michigan over the legality of the font size on a ballot initiative. The state law requires that the headline or summary description for petitions must […]
During the recent APRO Conference in Memphis (Association of Progressive Rental Organizations) I attended a session about the importance of color in advertising. The speaker was Denise Turner of Color […]
Recently, Dan Cathy of Chick-fil-A took a stand against gay marriage in an interview with the Baptist Press. I should point out there is no indication that Chick-fil-A – the […]
How much do you know about your customers? Studies show that what we think we know is unreliable for decision-making because we are too often influenced by what we want […]
Once again I wonder, “What were they thinking?” The recent flap over uniforms made-in-China for American Olympic athletes is the reason. This is another public relations controversy that could have […]
One of my clients wondered how to be certain that his direct mail was being delivered. It’s a good question. Every business or non-profit should ask that question if they are […]