Making The Most of “Lumpy Mail” Direct mail is one of the best marketing strategies for any business or organization. It is more likely to be retained by the recipient, […]
Tag Archives: Texas
Green Marketing : An Exciting Way to Market Your Company Values
Green Marketing is one of the new buzzwords in the industry. Your marketing needs to conform with the brand identity you are trying to project. Every tactic you use to […]
Coordinating Marketing with Big Events: Avoid Trademark Issues
There’s a lot of marketing power in riding on the coattails of popular events. Having a restaurant near the stadium or theater and promoting your business alongside that of the […]
Every Door Direct Mail
Consider Direct Mail For Your Marketing Companies who were persuaded to switch from traditional media to email marketing are coming back to direct mail. Originally, Email was touted as significantly […]
Summer Sweepstakes Increase Retail Traffic
How to Increase Retail Traffic During the Summer During the summer, it can be difficult for retail stores to keep a steady stream of traffic. Memorial Day, July 4th and […]
How Do Your Customers Find Your Business?
One of our clients is rolling out a program this week to track where people saw or heard their advertising. It reminded me of how difficult it is to get […]
Laws of the Font
There’s been a controversy in Michigan over the legality of the font size on a ballot initiative. The state law requires that the headline or summary description for petitions must […]
Market With Color
During the recent APRO Conference in Memphis (Association of Progressive Rental Organizations) I attended a session about the importance of color in advertising. The speaker was Denise Turner of Color […]
Public Relations: When is Bad PR Actually Good PR?
Recently, Dan Cathy of Chick-fil-A took a stand against gay marriage in an interview with the Baptist Press. I should point out there is no indication that Chick-fil-A – the […]
Customer Insights: What You Know Makes the Difference
How much do you know about your customers? Studies show that what we think we know is unreliable for decision-making because we are too often influenced by what we want […]
Public Relations: The Eyes Have It!
Once again I wonder, “What were they thinking?” The recent flap over uniforms made-in-China for American Olympic athletes is the reason. This is another public relations controversy that could have […]
Is Your Business Mail Being Delivered?
One of my clients wondered how to be certain that his direct mail was being delivered. It’s a good question. Every business or non-profit should ask that question if they are […]