A recent advertising insert in the Dallas Morning News caught my attention, not for what it said, but for what was not included. The large full color insert for Conn’s […]
Tag Archives: Texas
Marketing Requires Planning
“Good fortune is what happens when opportunity meets with planning.” –Thomas Alva Edison Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing […]
Frequency and Reach
As you advertise your business you need to find a balance between Frequency (how often your ad is distributed) and Reach (the number of people in your audience). Taken together, […]
Neighborhood Direct Marketing Made Easy
Direct marketing has been on my mind a lot lately, so I have written several blog posts about it. For example, on June 12th I wrote about Every Door Direct […]
Summer Promotions
The goal of marketing is to find ways to help people find and then remember you. Take advantage of this season to make your mark during summer. The Summer Season […]
Reach out with Google+ Local
In the last couple of weeks, Google Places was supplanted by Google+ Local and Google has been publicizing the changes and opportunities on their blog. They plan to keep adding […]
More About Every Door Direct Mail
You’ve probably seen the television commercials from the Post Office about Every Door Direct Mail. Maybe you have wondered what that was all about. The Postal Service is investing heavily […]
Promotional Calendars Make Business Sense
This is the season to order your promotional calendars to give away in November, December, and January. To have them available in time, the bulk of the orders will need […]
Effective Market Research
To market your business most effectively you need to know who your customers are and what they need. That requires research. How you market yourself depends on who you are […]
Bad Press That Builds Business
An unhappy customer can have far greater impact now than in the past. In fact, a complaint before the advent of Twitter and Facebook would usually only reach the disgruntled […]