Useful for: Four and a half million women ride motorcycles in the United States and they are usually college graduates and hold managerial positions. Associating your enterprise with women who are motorcycle enthusiasts is a great way to target these prospects. This is particularly well-suited to businesses that focus on educated women and professionals, dealerships, women’s sports apparel.
Outcome: Sharing their passion will develop a strong relationship with a group of women who may be the perfect target for your business or organization.
- Hold a motorcycle rodeo with skill events and information about safety. Give away promotional materials and products imprinted with your branding information.